Page 23 - AWA Vol.42-No7 issue

AGRICULTURE MACHINERY

CNH and Bourgault announce strategic alliance

to expand global seeding portfolio

CNH (NYSE: CNH) a global leader
in equipment, technology and ser-
vices for Agriculture and Construc-
tion, today announced a strategic
alliance with Bourgault Industries,
a leading manufacturer of seed-
ing equipment for large-scale op-
erations. The agreement provides
for the supply of co-branded Case
IH and New Holland equipment
made by Bourgault and distributed
through CNH’s dealer network in
North America, Australia, and other
high-potential seeding markets. This
portfolio will span precision seeding
air drill systems and high-capacity
air carts, with features such as dig-
ital technology and control systems.

The strategic alliance with Bour-
gault supports CNH’s Path to 2030 er's land is their most valuable asset, enhances our ability to compete,
strategy by accelerating time-to- passed down through generations creates new opportunities for our
market for advanced seeding solu- and fundamental to future productiv- dealers, and enables us to invest
tions and strengthening CNH’s posi- ity. Soil health determines not only more in the technologies shaping
tion as a leading agriculture player yield, but food quality. With great- the future of agriculture, including
in major global markets. It combines er R&D investment focused on total precision technology, automation,
Bourgault’s seeding expertise with farm health, CNH will continue to and integrated farming solutions.
CNH’s established reach, precision develop technology that empowers Alongside our own product invest-
technology offering and financial farmers to increase their productiv- ments, partnerships like this help us
services solutions through CNH ity sustainably while protecting and strengthen our portfolio and deliv-
Capital. Dealers will in turn gain preserving the soil they depend on. er even greater value to customers,
immediate access to a market-lead- “Our customers expect us to deliv- all connected through our FieldOps
ing seeding portfolio, strengthening digital platform.”
their competitiveness and growth er a strong, comprehensive portfolio
with the right technology behind it,”
opportunities. “This strategic commercial alliance
said Gerrit Marx, Chief Executive with CNH creates new opportuni-
Soil health is central to CNH’s strat- Officer at CNH. “By combining com-
egy — and for good reason. A farm- plementary strengths, this alliance ties to expand Bourgault Industries'
reach and reflects our shared com-
mitment to innovation, customer
success, and creating greater val-
ue for farmers,” said Bill Glanville,
Group President of Bourgault Indus-
tries Ltd. “CNH brings strong com-
plementary capabilities and glob-
al reach, helping make Bourgault
seeding technology available to
more farmers in more markets.”

CNH will continue to support its
current portfolio of seeding prod-
ucts during a transition period. The
company’s Saskatoon, Saskatche-
wan, Canada production site will re-
main focused on the manufacturing
of planters and headers for combine
harvesters. Circle 22 on enquiry card
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