Page 20 - AWA Vol.42-No7 issue

CROP PROTECTION

HELM and Parijat Industries Announce Strategic Collaboration

to Expand Crop Protection and Agri-Input Offerings
dollar 125 year old company head-
quartered in Germany with a global
presence. The opportunity to launch
a line of products carrying the HELM
brand name in India is an exciting
step for our company and a testimo-
ny to Parijat's global reputation for
trust and quality.”

Emphasizing the cross-border syn-
ergies of the alliance, Shivraj Anand,
CEO – International Business at
Parijat Industries, added “With this
global strategic partnership, HELM
and Parijat have the opportunity
HELM AG and Parijat Industries biologicals) in India. of leveraging each other’s sourc-
(India) Limited, an India-headquar- Expanding Parijat's Role in ing and distribution strength across
tered agrochemical company with a HELM's Global Supply Chain continents and aim to truly create a
multinational presence, announced winning solution for farmers. I look
a multi-faceted strategic collabo- On the international side, the col- forward to working with the HELM
ration spanning digital commerce laboration positions Parijat's manu- teams and their partner companies
and branded crop protection prod- facturing and patented formulation across countries whilst also intro-
ucts, technical manufacturing and development capabilities to serve ducing their innovative biological
international distribution. The col- HELM's global requirements. Parijat solutions through our own network
laboration aims to bring together intends to develop technical manu- of distribution companies across the
HELM's global agri-input portfolio facturing capabilities for proprietary globe.”
and technology platforms — includ- molecules developed by HELM, and
ing HELM's portfolio company PEAT the partnership intends to establish Welcoming Parijat Industries into
GmbH, developer of the Plantix dig- Parijat as a toll manufacturing part- HELM’s global network, Stephan
ital agriculture platform — with Pari- ner for HELM's global active ingre- Schnabel, CEO at HELM AG said
jat's manufacturing base, global dis- dient and formulation needs. “For HELM, partnerships have never
tribution network and formulation The collaboration also opens ac- been only about commercial oppor-
manufacturing capabilities. tunity. They are about trust, shared
cess to new geographies for Parijat's
Strengthening Parijat's Presence own products, which are proposed values and the belief that together
in India to be expanded into Latin America, we can create more value than ei-
Canada and Southeast Asia through ther side could achieve alone. I am
As part of the collaboration, Parijat therefore very pleased that we have
will acquire a retailer-focused digi- HELM's established distribution net- found a strong partner in India with
work. Separately, Parijat intends to
tal commerce platform and associ- leverage HELM's sourcing network Parijat Industries. What convinced
ated retailer database, enhancing me is not only Parijat’s expertise in
procurement efficiency, market ac- to enhance procurement compet- distribution, product development
itiveness, and HELM's network of
cess, and product distribution across and manufacturing, but also the com-
key regions. In addition Parijat will MNC innovators to position Parijat pany’s entrepreneurial spirit and its
as a preferred product co-develop-
work closely with the Plantix team clear commitment to ethical and val-
to leverage their farmer connection ment partner in India. ues-based business. India is a high-
and demand-generation capabili- Leadership Commentary ly important market for the future of
ties, including exclusive integration Highlighting the significance of the agriculture. By combining HELM’s
of certain features for direct-to-farm- deal for the domestic market, Uday global network and experience with
er marketing.
Raj Anand, CEO – Domestic Busi- Parijat’s strong local capabilities,
The collaboration further establish- ness at Parijat Industries, said “The I believe we can build something
es a new brand-line in India, with partnership with HELM and Plantix meaningful for customers, growers
Parijat and its subsidiary Leeds Life- is an important step towards Pari- and the broader agricultural value
sciences securing exclusive rights to jat's vision towards the use of digi- chain. Parijat is an ideal addition to
use HELM branding in India. Parijat tal technologies for farmer advisory our HELM partner family, and I look
also intends to launch launch HELMs and distribution in the Agrochemi- forward to what we can develop to-
Plant Advantage Line (biostimulants, cal industry. HELM is a multi billion gether.” Circle 19 on enquiry card

18 Vol. 42 No. 7