Page 16 - AWA Vol.42-No7 issue

CROP PROTECTION

Bayer advances combined seed and crop protection

pipeline and enters phase of blockbuster launches
Commercialization of two block-
busters already started, with addi-
tional launches expected over the
next years / Bayer announces ge-
nome-edited standable soy and de-
velopment of herbicide tolerant trait
to correspond with Icafolin, a unique
crop protection solution / More than
15 novel crop protection modes of
action currently in the pipeline re-
search phase, driven by AI-pow-
ered CropKey platform / Execution
of Five-Year Framework to drive
growth, resilience and profitability
fully on track

Bayer is implementing its previ-
ously announced ambition to bring
10 blockbusters to market over 10 The Preceon™ Smart Corn Sys- reach a peak sales potential of 500
years, beginning to launch major tem, a digitally enabled short-stature million euros by the mid-2030s.
Crop Science innovations in key ag- corn system, is already delivering Vyconic™ will be the industry's first
ricultural regions around the world. on-farm value in Mexico, Italy, Spain, soybean trait stack with tolerance
A blockbuster is a product that is and the U.S. This year, the commer- to five herbicides. It is designed to
expected to deliver a peak sales po- cial launch in Argentina will begin. provide growers with more flexibili-
tential of at least 500 million euros. It delivers a unique combination of ty in their weed control options and
Plenexos™ insecticide and the Pre- benefits for growers, including in- to better manage weed pressure
ceon™ Smart Corn System have al- creased protection against weather and increasingly problematic resis-
ready started to be commercialized. extremes, flexibility to plant at higher tance. Because of the integration with
In soy, Vyconic™ 1 is expected for densities, improved accessibility for Bayer’s advanced breeding pipe-
introduction next year in the United standard farm equipment throughout line, Vyconic™ will be introduced
States and Canada, and Intacta 5+™1 the season, and a larger root system, in elite-performing varieties that
introduction is expected for the all supporting reduced agronomic have demonstrated a yield increase
2027/2028 growing season in Brazil. risk, higher yield potential and better of more than two bushels per acre,
return on investment for farmers. By
“We are delivering on the promises 2035, Bayer targets a market penetra- meaning that farmers realize the full
we made and bringing a new gen- tion of 26 million acres. Preceon™ is value of both increased genetic yield
eration of game-changing products also unique by embedding digital ca- potential and weed control flexibility
to farmers. By connecting seed and pabilities within the system through earlier than ever. Bayer anticipates
crop protection innovation we can FieldView™. More than a sales en- strong adoption of Vyconic™ and
deliver whole-farm solutions that ablement platform, it serves as a col- subsequent launch of HT5, helping
help growers manage risk, capture laboration tool between farmers and to regain trait leadership position in
yield potential and improve return their agronomic advisors and helps North America by 2032. Intacta 5+™
on investment,” said Rodrigo Santos, customers realize the full agronomic will also bring five herbicide toler-
Member of the Board of Manage- and economic potential of the system. ances to Brazilian growers, and adds
ment of Bayer AG and Head of the new insect protection traits specifi-
Crop Science Division. “We pursue Plenexos™, a new insecticide tar- cally designed for the Brazilian mar-
a very diligent and differentiated geting a broad spectrum of sucking ket. In soy, these and the next gen-
strategy for each of our segments, pests, has been introduced in Co- eration of herbicide tolerance traits,
addressing different growth dynam- lombia, with Mexico, Brazil, and the combined with the newest insect pro-
ics, farmer needs, and regional and U.S. set to follow. Compared to oth- tection traits, are expected to reach
competitive dynamics. Because we er products, farmers can use up to a peak sales potential of more than 3
have scale, we see having these dif- 75 percent less active ingredient to billion euros.
ferent business segments together control pests2 which also helps safe- Additional blockbusters expected
as a significant strategic advantage guard pollinators, beneficial insects before the end of the decade include
– one that plays out in what we in- and other non-target organisms. With fourth-generation corn rootworm
novate and how we can serve grow- a focus on soy, cotton, fruits and veg- protection, as well as the ground-
ers.” etables, Plenexos™ is anticipated to breaking herbicide Icafolin, target-
14 Vol. 42 No. 7

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