Page 26 - AWA Vol. 42-No.4 issue

traCtorS aND ComBiNE harVEStErS

Deutz-Fahr Network Expands

under the Banner of Leadership

The opening of the Maier Group’s premises in Collepepe tional flexibility and a pragmatic approach aimed at simplify-
represents concrete confirmation of the strategy recognised ing the day-to-day work of the network.
by dealers in the DSI 2025 (Dealer Satisfaction Index). DEUTZ- “This success is the result of a constant commitment to de-
FAHR’s recognition as the top-ranked brand is confirmed by a veloping high-quality products designed to meet the market’s
long-standing partner with over 40 years of association, who needs in a practical way. It confirms that a solid and ongoing
has invested in a new 8,000 m² premises to implement the partnership with our dealer network, combined with a keen
brand’s new visual identity for the first time anywhere in the ear for their needs, is a fundamental strategic element in steer-
world.
ing the future of agriculture towards ever-higher levels of inno-
This demonstrates that the trust reflected in the statistics vation and efficiency,” said Alessandro Maritano, Chief Com-
translates into real, modern infrastructure available to the mercial Officer at SDF.
sales network and customers. The MAIER Group’s new opening in Collepepe, which took
The results of the DSI 2025, announced by CLIMMAR at AG- place on 1 March 2026, is tangible proof of the strength of this
RITECH-NICA, confirm DEUTZ-FAHR as the brand most highly network. A DEUTZ-FAHR partner since 1983, the MAIER Group
rated by European dealers. In a period of steady growth that has invested in an 8,000-square-metre facility (1,600 square
has seen the brand rise from third place to the top spot over metres of which are covered), which is not merely a logistical
the last four years, DEUTZ-FAHR has outperformed the aver- expansion but a true manifestation of the brand’s vision.
age of its competitors, thanks above all to its high scores in The Collepepe site holds a world first: it is the first to have
the Marketing and Manufacturer-dealer relations categories. fully adopted DEUTZ-FAHR’s new brand identity.
The design of the new business layout includes a modern
showroom, a state-of-the-art parts warehouse and a specialist
workshop.
“This project confirms the soundness of the path DEUTZ-FAHR
has taken in recent years, based on clear and simple processes,
practical support for the dealer network and a vision shared
with dealers,” said Mirco Romagnoli, SDF’s Group Director of
Marketing & Communication. “In a constantly evolving mar-
ket environment, our aim is to continue building relationships
based on transparency, expertise and mutual value, enabling

Source: © CLIMMAR dealers to operate effectively and tackle future challenges with
increasingly advanced tools, whilst ensuring the highest stan-
dards of end-customer satisfaction.”
This result is a testament to DEUTZ-FAHR’s strategy, which is
based on collaboration, transparency and practical support While the DSI certifies the quality of the professional relation-
for its commercial partners, in a market context where many ship between the brand and the network, companies like the
manufacturers are streamlining their distribution networks. MAIER Group make this value tangible, ensuring that DEUTZ-
Being a DEUTZ-FAHR dealer means being able to rely on a FAHR tractor technology reaches the end customer with the
solid and constructive relationship, characterised by opera- highest standards of support and professionalism.
Circle 30 on enquiry card
24 Vol. 42 No. 4