Page 32 - AWA Vol. 42-No.2 issue

NEW APPOiNTMENTS

Ascenso Tires North America Hormel Foods Names Group Vice President
Appoints Product Manager Seasoned supply chain leader to oversee
global procurement, manufacturing, planning,
Ascenso Tires North America is proud to
announce the appointment of Robert Bender logistics and engineering
as Product Manager. Bender brings extensive Hormel Foods Corporation, a Fortune 500
product expertise and real-world field experi- global branded food company, announced the
ence developed through roles at Les Schwab appointment of Will Bonifant as group vice pres-
Tire and Burrows Tractor. ident and chief supply chain officer, effective
Bender joins Ascenso at a pivotal time of March 9. In this role, Bonifant will lead the com-
rapid growth, driven by the company’s con- pany’s global supply chain, including procure-
tinued investments in advanced engineering, ment, manufacturing, planning, logistics, engineering and supply chain
performance testing, and technology-forward innovation.
tire design. His strong background in tire product management and
in-depth understanding of end-user needs in the agricultural market “Will is a proven supply chain leader who has scaled complex oper-
position him to play a key role in advancing Ascenso’s innovation ini- ations and built modern capabilities across global networks,” said John
tiatives. Ghingo, president, Hormel Foods. “His forward looking leadership and
Well known across the industry for his passion, precision, and dedica- ability to drive transformation across complex systems will be instru-
tion to customer success, Bender will lead several strategic programs mental as we advance our long term strategy and strengthen our global
that will shape Ascenso’s next phase of development. His responsibil- supply chain.”
ities will include designing and delivering product and sales training, Bonifant joins Hormel Foods from The Hershey Company, where he most
strengthening collaboration with dealers and field teams, and expand- recently led supply chain strategy, manufacturing and engineering for a
ing performance testing. He will also oversee the rollout of new product 20-plant network. Over 15 years with Hershey, his experience spanned
developments across Ascenso’s rapidly expanding product portfolio.
the U.S., Canada and international markets, including leadership of Her-
Circle 43 on enquiry card
shey’s end-to-end China supply chain and oversight of operations across
Asia, Europe, the Middle East and Africa. Earlier roles include manage-
Axitan appoints as VP Sales & Marketing ment consulting with The Boston Consulting Group and service as a U.S.
Axitan Inc, a leading biotech company focused Navy submarine officer. Circle 45 on enquiry card
on developing endolysin based products to re-
place antibiotics in the animal protein industry,
today announces the appointment of Guillermo Welcome to Dr Vikash Narayan
Zavala as VP Sales & Marketing. Guillermo will Chaurasiya
be responsible for the ongoing expansion of Ax-
itan’s North American and international markets.
Al Zimmerman, CEO of Axitan, commented: NOVOGEN is pleased to announce the ap-
“Guillermo joins us at an exciting time. Our first pointment of Dr. Vikash Narayan Chaurasiya as
two products are now gaining significant momentum in multiple mar- Country Manager – India.
kets. Our R&D team continues to expand our Endolysin Technology Plat- With an impressive background in technical,
form and gel-based delivery platform, Hatch.life. As VP of Sales & Mar- sales, and marketing functions, and extensive experience in senior
keting, we look forward to Guillermo helping expand Axitan’s business management roles, particularly within the breeding sectors, Dr. Vikash
for existing and new products globally. We are excited to have him lead brings valuable expertise to the NOVOGEN team.
our commercial efforts.” In close coordination with NOVOGEN, he will provide comprehensive
Guillermo Zavala said: “As a trained veterinarian, the consistent per- sales and technical support to our partner, Easy Poultry Innovation of the
formance of Axitan’s next generation antibiotic-free products is excep- Aghi Group, and actively contribute to the development and expansion
tional. It is an honor to be joining the team that has pioneered this new of the Novogen breed in India.
approach to productivity and Circle 44 on enquiry card Circle 46 on enquiry card

Martin Vervoorn Appointed As New Business Unit Manager Horticulture
As of January 1, 2026, Martin Vervoorn will take over the role of Business Director for the Business Unit Agro, and this will
Unit Manager Horti from Sjors Beijer, who has found a new challenge now be expanded to include horticulture. With
outside the organisation. Since January 1, 2023, Sjors has held various Martin joining the Horti team, a wealth of experi-
positions within Eurofins Agro. We sincerely thank Sjors for his dedicated ence and decisiveness is added. This makes him
efforts over the past years and wish him every success in his new role. ideally suited to further optimise our services for
Martin has a long track record at Eurofins Agro and has held various Horti clients together with the passionate team.
positions over the years. Over the past year, he started as Commercial Martin explains: Circle 47 on enquiry card

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30 Vol. 42 No. 2