Page 31 - AWA Vol. 42-No.2 issue

EVENTS

Fruit Attraction 2026, the place to build the future of the industry

The 18th edition of the International Fruit nova&Tech. What’s more, the potato will be
and Vegetable Trade Fair will be held from this year’s star product. Consequently, the
6 to 8 October at the IFEMA MADRID Trade trade fair expects to register a new partic-
Fair Centre. ipation record with the attendance of more
From 6 to 8 October ,Fruit Attraction will than 121,000 professional visitors from 152
once again turn Madrid into the world's countries.
major meeting point for the fruit and veg- In addition, Fruit Attraction will provide a
etable industry. Organised by IFEMA MA- platform for international promotion and
DRID and FEPEX the trade fair is preparing expansion with the 'International Buyers
its 18th edition and the application period Fruit Attraction will occupy an area of Programme' which, with the collaboration
for participation for all companies in the over 78,000 m2 across 10 halls at IFEMA of the Ministry of Agriculture, Fisheries
industry is now open. MADRID - 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 - and Food, ICEX and FEPEX, will be inviting
Under the slogan Donde la esencia del where the products, solutions, new variet- 700 large buyers, retail purchasing man-
sector conecta con el mundo (Where the ies and formats, research, trends and in- agers, importers and wholesalers from
essence of the industry connects with the novations of more than 2,400 participating more than 50 countries to Madrid. Another
world), and after last year's resounding companies will be presented. The exten- highlight is the 'Guest Importing Coun-
success, Fruit Attraction is returning stron- sive offering will be distributed into four tries' programme, which this year features
ger than ever to continue building the fu- specialised areas: Fresh Produce, Auxil- China and the United Arab Emirates.
ture of the industry. iary Industry, Fresh Food Logistics and In- Circle 41 on enquiry card

INAGRITECH 2026 Supports Indonesia’s National Strategy

for Food Self-Sufficiency
The Indonesian government is launch- After the great success of INAGRITECH
ing a major initiative to achieve national 2025, GEM Indonesia will present again
fertilizer self-sufficiency, spearheaded INAGRITECH 2026 –ASEAN’s Largest
by the construction of seven new, mod- International Trade Show for Smart Ag-
ern fertilizer plants over the next five ricultural Technologies & Solutions. The
years, with five targeted for completion exhibition is ready to be held from July
by 2029. Agriculture Minister Andi Am- 28–30, 2026, at JIExpo Kemayoran, Ja-
ran Sulaiman announced the project's karta, Indonesia.
development budget is approximately
IDR 50 trillion (USD 3 billion). A key fea- Known as Indonesia’s Largest Indoor
ture of these new facilities will be their and Outdoor Trade Show for Agricul-
energy efficiency, which is projected to ture Industry, INAGRITECH 2026 will be
cut operational gas expenses to only 22– held with several concurrent events—
23 percent, a significant reduction from including, Sugar Mach Indonesia, INAG-
the 43 percent spent by older factories, RICHEM, INAPALM Asia, AGROFOOD-
thereby lowering production costs. TECH Indonesia, Food Manufacturing
Furthermore, the Indonesian govern- Indonesia, WATERTECH Indonesia, and
ment also aims to address the buildup of Pump & Valves Indonesia. This collab-
inventory in warehouses due to financial oration creates a comprehensive "One
constraints at state sugar factories and to prevent it from seeping into the retail Stop Solution" for the agriculture indus-
pressure from imported sugar. Through market. try, showcasing a full range of products
Danantara and ID FOOD, the govern- Driven by the growth of Indonesia’s and services for tractor & machinery,
ment has allocated Rp 1.5 trillion to ab- agriculture industry, the INAGRITECH fertilizer, greenhouse technology, horti-
sorb domestic sugar farmers' sugar to 2025 exhibition was a major success. culture, and irrigation & water manage-
maintain price stability at the producer The event was officially opened by ment systems.
level. This strategic step was agreed high-level dignitaries, including Vice
upon during a coordination meeting Maximize your connections at INAG-
in Surabaya with various stakeholders Minister of Agriculture, H. Sudaryono. RITECH 2026! This is an unmissable op-
to ensure sugar prices do not fall be- The three-day exhibition hosted 366 portunity to network with key industry
low the Reference Sales Price (HAP) of exhibitors from 20 countries and at- figures, meet prospective clients, and
Rp 14,500 per kilogram, with a shared tracted over 34,000 trade visitors from get exclusive, cutting-edge insights di-
commitment to eliminate detrimental the agriculture industry, who gathered rectly from expert speakers at the spe-
cashback practices and strengthen su- to discover the latest market trends and cialized Agro Technology Forum, avail-
pervision of refined sugar distribution solutions. able only at this event. Circle 42 on enquiry card
Vol. 42 No. 2 29