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ANiMAl heAlth

Jagonya Ayam targets major expansion in indonesia

with royal pas reform
PT. Jagonya Ayam Indonesia (JAI) has chosen hatchery tech-
nologies from Royal Pas Reform for the company’s ambitious
plans to further expand its operations in Indonesia. It has com-
missioned a new, fully integrated hatchery in Kalibaru district,
Banyuwang Regency, East Java Province.
The hatchery will employ Smart™ incubation, hatchery au-
tomation and climate control. Due for completion in 2026, it
will have a total hatchery output of 15 million day-old broiler
chicks per year. Chicken (KFC) and Taco Bell – operating over 700 restaurant
The new installation will include 12 x SmartSetPro™- 4 setters outlets.
and 8 x SmartHatchPro™ hatchers. The modular, single-stage The objective of the project is to fulfill and support the inter-
design of the incubators, combined with the adoption of Royal nal supply chain of frozen meat to KFC Indonesia in the eastern
Pas Reform’s space-saving 162 setter tray, allows incubation part of the Indonesian archipelago. With this latest investment,
conditions to be fully optimized to specific profiles for each JAI is able to fulfil up to 35% of the raw and processed chicken
batch of eggs set. This maximizes chick uniformity and enables meat supply requirements for FFI’s restaurants over a five-year
a large hatching capacity to be achieved in a small footprint. period.
Each setter will be equipped with Pas Reform’s Energy Sav- Developing a fully integrated poultry farming business
ing Module and Adaptive Metabolic Feedback with (AMF™), JAI’s overall strategy is to develop a fully integrated poul-
to ensure that the incubation environment meets the meta- try farming business – encompassing all stages of the supply
bolic needs of each developing embryo. The hatchers will be chain, including poultry feed production, poultry breeding,
equipped with SmartWatch™, which controls humidity and hatchery operations, poultry farming, slaughterhouse process-
CO2 levels in the hatcher to optimize the hatch window for ev- ing, food processing, and cold storage facilities. This is driven
ery cycle. by Indonesia’s growing domestic demand and government
Benefits of hatchery automation and climate control sys- policies that are aimed at strengthening food security and
tems supporting the local poultry industry. The company is commit-
The integrated installation will also include hatchery automa- ted to establishing a waste-free and environmentally friendly
tion and climate control systems from Royal Pas Reform – in- business model, ensuring sustainable operations across its in-
cluding egg handling, candling and transfer equipment, egg tegrated farming processes.
room coolers, air handling units, air distribution sets and pro- JAI’s project management team, comments: “JAI had exacting
cess water chillers. SmartCenterPro™ hatchery information operational and performance requirements for the Kalibaru
software provides monitoring, control and detailed data analy- expansion project. Royal Pas Reform’s solutions were chosen
sis at every stage of hatchery operation. based on the company’s acknowledged expertise in deliver-
Founded in 2014, JAI was acquired by PT Fast Food Indone- ing integrated, data-driven hatchery technologies.”
sia (FFI) in 2024. FFI is an Indonesia-based company engaged Bas Kanters, Pas Reform’s Sales Director for Asia, comments:
in food and restaurant activities. It holds the franchise of the “We are delighted to be contributing to Jagonya Ayam’s growth
KFC brand and supplies broilers for KFC. The Company also in Indonesia and look forward to working with Mr. Koriche and
has the rights to operate franchise outlets for Kentucky Fried his team on this exciting project.” Circle 35 on enquiry card

utriX expands into Jordan, strengthening regional support

for poultry producers

To celebrate the launch, UTRIX hosted a three-day program at
its headquarters in Lebanon in September, welcoming 24 Jor-
danian industry attendees, nearly 90% of the country’s poultry
sector, for technical sessions, collaboration, and a guided visit
to the company’s production plant in Zahlé.
“We are proud to welcome our partners and customers from
Jordan and to deepen our commitment to the market,” said Dr.
Wael Abdelrahman, Head of Marketing at UTRIX. “Our mission
is simple: help producers achieve healthier, more sustainable
animal production through innovative solutions and services. in Lebanon and across the MENA region. A keynote address
Producing locally allows us to ensure prompt delivery and was delivered by Dr. Africa Fernandes of Vetworks, titled “My-
consistent product freshness and quality that customers can cotoxins in Practice: Situation, Consequences and Control.”
rely on.” Dr. Abdelrahman presented “Gut Health, Winning the Battle
Technical presentations and plant tour Against Disease Without AGPs,” outlining practical strategies
The program featured two days of technical presentations to reduce antibiotic use. In addition, UTRIX’s product manage-
and one day dedicated to a plant tour. Guests saw first-hand ment team introduced the company’s portfolio, while technical
UTRIX’s GMP+ manufacturing standards and quality systems, teams demonstrated how to integrate solutions and services
making it the only GMP+ certified feed additive manufacturer on farm for measurable results. Circle 36 on enquiry card

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