Page 26 - AWA VOL.41-NO.7

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hotraco Agri launches Fortica MAX: New poultry

control system that automates up to 90%

Hotraco Agri, a global leader in farm automation, proudly in- Real-time farm insights with iHotraco Farm Manager
troduces its most advanced all-in-one control system for poultry Fortica MAX fully integrates with iHotraco Farm Manager, of-
farm management to date: Fortica MAX. This controller sets a new fering farmers 24/7 access to live performance data across their
industry benchmark by combining powerful hardware, intelligent entire operation. The system provides real-time monitoring,
software and full system integration. It helps poultry farmers re- advanced data analysis and benchmarking between barns or
duce labor costs, improve consistency, and simplify the manage- against genetic standards, enabling farmers to quickly identify
ment of even the most complex farm setups. deviations and respond proactively to changing conditions.
Total control over all barn processes Advanced egg flow control & centralized egg collection
Fortica MAX offers complete automation and monitoring of all
critical barn processes, including climate control, ventilation, Fortica MAX features Hotraco’s most sophisticated egg flow
feeding, watering, lighting, animal weighing and egg flow man- control system to date. Belt speeds are automatically adjusted to
maintain a continuous and stable egg flow, minimizing shell dam-
agement. The system is compatible with every poultry housing
type, including broilers, layers, breeders and pullets, across floor age and maximizing collection efficiency.
housing, cage-free, aviary, or free-range systems. For larger operations with multiple barns, Fortica MAX’s Cen-
At the heart of Fortica MAX is its next-generation 12-inch intui- tralized Egg Collection (CEC) system synchronizes egg output
tive touchscreen, giving farmers clear, real-time insights with an across barns, dynamically balancing production to optimize per-
easy-to-use, fully customizable interface. Its advanced processor formance at the packing station and minimize downtime.
ensures smooth, fast, and reliable system performance, even in Expert support every step of the way
complex farm environments. Hotraco Agri provides full support throughout the entire instal-
Automating up to 90% of daily tasks lation and operational process. Whether integrating Fortica MAX
With Fortica MAX, up to 90% of daily manual tasks can be auto- into newly built facilities or upgrading existing barns, Hotraco’s
mated, significantly reducing labor, minimizing human error, and experienced specialists ensure a smooth and efficient imple-
increasing overall farm consistency. From climate adjustments to mentation. Customers benefit from expert support during every
feeding schedules and egg flow coordination, Fortica MAX allows phase, from design and configuration to on-site installation. Ongo-
poultry farm managers to focus on strategic decisions while en- ing technical assistance keeps operations running efficiently.
suring stable living conditions for their animals. Circle 33 on enquiry card

MWi Animal health launches diagnostics offering

to enhance support for Veterinary Clinics
screens for Feline Immunodeficiency mitment to advancing animal health,”
Virus (FIV) antibodies and Feline Leuke- said Julia Loew, Chief Commercial Offi-
mia Virus (FeLV) antigens. cer at MWI Animal Health. “By integrat-
By providing streamlined access to ing our customer expertise with Antech's
MWI Animal Health (“MWI”), a lead- powerful diagnostic tools from a trusted cutting-edge diagnostic solutions, we
ing provider of innovative solutions and partner, MWI enables veterinary prac- strive to equip veterinary professionals
services for veterinary practices and a tices to expand their offerings and pro- with the tools and insights they need to
part of Cencora, announced a strategic vide additional choice for in-house diag- deliver exceptional care and improve
partnership with Antech Diagnostics nostic services. Adding a new, in-house outcomes for animals everywhere."
(“Antech”), a global veterinary diagnos- MWI’s latest partnership to improve
tics company, to empower its customers diagnostic capability drives in-clinic care outcomes for clinics and their pa-
with new diagnostic capabilities, includ- revenue growth for practices and, most tients is a testament to the company’s
ing Antech’s trūRapid™ FOUR, a rapid, importantly, improves patient care to the industry-leading effort to offer clinics a
in-clinic screening test that detects mul- benefit of pets and their owners. more fulsome suite of veterinary solu-
tiple canine vector-borne diseases and "We are excited to partner with Antech, tions, helping them to deliver patient
trūRapid™ FIV/FeLV, a two-in-one infec- a respected leader in veterinary diag- care with efficiency and precision.
tious disease test that simultaneously nostics, to strengthen our shared com- Circle 34 on enquiry card
24 Vol. 41 No. 7