Page 13 - Vol.39-No.7

POULTRY

AL ZAIN POULTRY CELEBRATES EXCEPTIONAL

PERFORMANCE WITH ENTRY INTO THE ROSS

BROILER EXECUTIVE CLUB

collaborate with Aviagen, where we receive
excellent quality, genetics, service and the
best return on investment. Receiving this
Gold award motivates our team to con-
tinuously progress in our performance
standards. I would like to sincerely thank
Al Zain Poultry, a Ross® 308 custom- my production team and the Ross MEA
er from Oman, recently celebrated their team for making this achievement pos-
impressive broiler results with entry into sible,” commented Murtuza Boriyawala,
our exclusive Ross Broiler Executive Club. CEO, Al Zain Poultry Farm.
Al Zain Poultry was established in 2013 “Al Zain Poultry is a key customer in
in Oman, with the aim of maintaining food Product Efficiency Factor (EPEF) of 400 Oman and their broiler performance is
security within the country and ensuring or more with their broiler flocks. Al Zain continuing to improve year-on-year. The Al
good quality, locally produced chicken. The Poultry Farms has been a member of our Zain production team works hand-in-hand
company’s product mix includes fresh eggs, Club since 2018. In their most recent flock, with the Aviagen Ross customer support
liquid eggs and fresh and frozen chicken. they achieved an average EPEF of 420, team and I believe this is the key to success
Performance is consistently high in broiler with their best-performing broiler flock along with their hard work and dedication.
flocks, due to the genetic developments receiving an EPEF of 475, which means I look forward to continuing our collabora-
of the Ross 308 and the knowledge and they are classified as a Ross Broiler Exec- tion with Al Zain Poultry and seeing their
intense efforts of Ross customers in the utive Club Gold member. performance continuously improve in the
region. The Ross Broiler Executive Club rec- “We are proud to be exclusive members future,” commented Erkin Erkmen, Inter-
ognizes producers who achieve a European of the Ross Broiler Executive Club and to national Commercial Manager, Ross MENA.
Circle 14 on enquiry card
COBB EXPANDS ITS FOOTPRINT ADVERTISERS’
ADVERTISERS’
IN AFRICA WITH NEW JV INDEX
INDEX

Asia-Pacific, for Cobb. “Irvine’s, a company
with more than seventy years of experi- Aviagen ..........................................
ence doing business in sub-Saharan Africa ...................Inside Cover (English)
will be a great partner for Cobb – it’s a
recipe for success.” Hamoud Al Khalaf ..........................
The existing challenges of freight cost .....................Inside Cover (Arabic)
and HPAI (high-pathogenic avian influenza)
New GP operation in Tanzania to bans mean that current supply from Europe Irrigation Show ..........................19
supply East Africa has become less reliable. This new joint
Cobb seeks to expand in Africa with a venture is projected to help improve mar- Lima ............................................15
new joint venture with the Irvine’s Group. ket access and reliability of supply. Cobb
The Irvine’s Group, are Cobb’s oldest dis- egg production improvements in existing Moba .............................................9
tributor and have been producing and sell- lines, as well as new genetic lines that are
ing Cobb products in Africa for over 72 tailored to environments similar to those Marel .............................................3
years. The joint venture will open a new of Sub-Saharan Africa, will also help build
grandparent (GP) operation in Tanzania that on current success. PFEUFFER ...................................7
will help supply East Africa with healthy, “With over 700 million people, Sub-Sa-
affordable and quality broiler breeding haran Africa has a great long-term potential PMFAI ...........................................4
stock. This endeavor helps to strengthen and we are excited for this new partnership
an already strong presence in the region and the future of Cobb East Africa,” said Polmac SRL ...............................17
as the Cobb brand is readily recognized Mutimer.
and has been successfully distributed by Saudi Agriculture ......................29
Irvine’s for many years. Cobb will leverage Irvine’s existing mar-
ket development, local knowledge and ex- VIV MEA 2023 ..............................6
“This is the first time that Cobb will in- isting parent stock operation in Tanzania.
vest directly in Africa and we are excited Local production, via Cobb East Africa, will 4B Braime Components ...........12
to commit to the development of a mar- deliver more competitive cost and reliable
ket with extraordinary growth potential,” Cobb supply.
said Roy Mutimer, Vice President EMEA &

Vol. 39 No. 7 11
Circle 15 on enquiry card