Page 10 - Vol.39-No.7

ANIMAL HEALTH

NOVUS SUPPORTS BROILERS WITH NEW

SCALE UP™ PROGRAM

trace mineral to support performance, and NOVUS’ Xpert Link™ Network. The Xpert
the REDUCE AND REPLACE™ strategy, Link™ Network is a group of industry pro-
which is shown to reduce the excretion fessionals outside of NOVUS with expe-
of zinc (up to 37%), copper (up to 41%) rience in nutrition, management, health,
Novus International today debuts a new and manganese (up to 35 %).1 and feed manufacturing. These external
program aimed at enhancing the financial partners can provide unique suggestions,
success of broiler producers. The Scale “Even when reducing total mineral in- recommendations, and insights to help
Up™ Program for Broilers is focused on clusion and replacing part of the ration’s NOVUS customers get closer to their goals.
improving meat production and carcass inorganic trace minerals with MINTREX®
quality through sustainably driven intel- trace minerals, producers can see the same NOVUS Executive Technical Service
ligent nutrition. or better results with less mineral in the Manager Dr. Bob Buresh, who works di-
feed and less mineral excreted into the rectly with poultry customers, says the
“Intelligent nutrition is the combination environment,” Cardoso says. new program showcases the company’s
of experienced people, insightful perspec- long-time commitment to results-driven
tives and smarter solutions that allow us to programs that support the industry in a
put more into everything we create,” says sustainable way.
Dr. Gabriela Cardoso Dal Pont, the poultry
solutions manager for Americas, NOVUS. “The North American Poultry Sales and
“The Scale Up™ Program for Broilers fo- Technical Service teams are excited to bring
cuses on three focus areas – performance, this program to our broiler customers. It
meat quality and carcass yield, and sustain- represents our ongoing commitment to
ability and animal welfare. By supporting deliver science-based and economically
these pillars through intelligent nutrition, valuable solutions to industry partners,”
we can positively impact profitability for In commercial and research trials the he says. “Through the Scale Up™ Program
the broiler producer.” strategies used in the Scale Up™ Program for Broilers, we will continue to support
for Broilers are shown to help optimize the our customers' goals of achieving optimal
MINTREX® Bis-Chelated Trace Minerals broiler bird performance: performance and meat quality and yield in
serve as the foundation for the program. an environmentally sustainable manner.”
Available in organic zinc, copper and man- •Improving broiler chicken survivability
ganese, the mineral is bonded to methio- by an average of 1.46%2 The launch on August 28 was for cus-
nine source HMTBa, which protects the •Reducing the incidence of wooden tomers in the Americas. The program will
mineral as it travels through the digestive breast and white striping3 be available for customers in Asia, Europe,
system to the site of absorption making it •Reducing foot pad issues (up to 25%), the Middle East, and Africa later this year.
less susceptible to antagonism in the gut. and skin scratches (up to 25 %)4 NOVUS launched the Scale Up™ Pro-
This also means that over-supplementa- gram for Dairy in 2022 before expanding
tion, which is often found with inorganic •Supporting broiler performance under the program to swine and poultry. NO-
trace minerals, is unnecessary. intestinal challenge5 VUS created the program with the aim of
The program’s strategies, which are cus- •Improving bone strength up to 5.4%6 working more closely with nutritionists and
tomized to meet the farm’s goals, include The Scale Up™ Program also offers tech- producers to help their animals achieve
their full genetic potential and meet pro-
MINTREX® Zn trace mineral to support nical support, laboratory analysis of feed duction goals.
meat and carcass quality, MINTREX® Cu (not available in all areas), and access to

Circle 10 on enquiry card
ORFFA BELGIUM NV ORGANIZE ITS SEMINAR

AGAIN FOR FLEMISH CUSTOMERS

Since the values of Orffa coincide very adjustments to the feed of pigs and poultry. 2023, are very much in line with Orffa’s
well with current challenges in the animal Shannon Groen, researcher at Delft Solids focus points to maintain the Ecovadis Gold
feed industry like, but not limited to: meth- Solutions, shed some light on the different recognition in years to come.
ane reduction, feed cost reduction, alterna- techniques available to test dustiness of Apart from external speakers, we also
tives for antibiotics, reduction of ecological feed additives and feeds. Next to that she made use of our in-house knowledge by
footprint, reduce energy costs during pro- highlighted solutions to improve dustiness having two Central Technical Management
duction, battle diseases through additives in order to safeguard worker’s health. Ka- members present on Orffa products in re-
and improve worker’s health, the theme trien D'hooghe, Managing Director of the lation to one health and sustainability. Lien
of this years seminar was “One Health”. Belgian Feed Association, gave some insight Vande Maele presented the importance of
We invited several experts in their field on the vast amount of topics that they selenium, an essential trace element, in
to shed some light on different aspects. are currently focusing on, to be a bridge human health. Hereby the focus was put
Dr. Ir. Alfons Jansman, senior researcher at between farmers and politics on all levels. on the importance of a health daily intake
Wageningen Livestock Research, focused Their 12 topics with goals to make the but also the importance of consuming the
on how to reduce nitrogen excretion by feed producing sector more sustainable by

8 Vol. 39 No. 7