Page 7 - Vol.38-No.9

AVIAGEN

ROSS MIDDLE EAST & AFRICA ASSOCIATION

TAKES PLACE IN DUBAI

Ross® distributors from across Turkey, Our guest speaker, Kate Hartley,
the Middle East and Africa travelled to Du- co-owner of Polpeo, gave a presentation
bai for the Ross Middle East and Africa on crisis management with a correct com-
Association (RMEAA) meeting from 16-20 munication plan, which once again had a
November. This was the first face-to-face key focus on security of supply, especially
meeting the team had with distributors with regards to an Avian Influenza outbreak.
since 2019, and so was very important Compartmentalization and regionaliza- Ray Stanbury, Chief Operating Officer of
for us in order to enhance our customer tion are key topics for our RMEAA distrib- Ross Poultry Breeders added, “This year’s
connections, and also to bring important utors as they play a crucial role in lobbying RMEAA meeting gave us a very informa-
updates to them. with their local governments, to accept tive, global perspective of the industry’s
future and the challenges facing the poul-
Aviagen executives including Jan Henrik- and implement compartmentalization from try industry moving forwards into the new
sen, CEO, Tom Exley, President of TMEA, an approved compartment in the UK and norm, especially regarding food security,
Michael Garden, Business Manager, MENA the USA. This is in order to ensure that HPAI, and vaccinations. The R&D pres-
and Robert Roszkopf, Business Manager, national food security is maintained in the entation was of particular interest as the
SSA, joined the group alongside the Ross distributor’s country of residence in the genetic predictions that were highlighted
TMEA team, Aviagen genetics and veter- event of a notifiable disease outbreak in are most definitely starting to take shape
inary experts and specialists. the exporting country. in the field with our impressive broiler and
Rupert Claxton, Senior Strategy Consult- breeder results. Thank you to the Aviagen
ant for GIRA, gave the audience an update and Ross team for organizing this impor-
on the global and regional poultry market tant meeting and we look forward to the
trends and what to expect in the future. next one.”
During this meeting, we also celebrat- “It was great to meet with our distribu-
ed a key milestone, which was the 65th tors face-to-face at the RMEAA meeting
anniversary of the Ross brand. This was after three and a half years. The RMEAA
recognized throughout the meeting in our is the most important event with our dis-
branding, and a video that was created to tributors where we mutually discuss our
celebrate the last 65 years, and in particular commercial strategies and future plans.
the Ross brand within the TMEA region. Aviagen and our valuable distributors
Key commercial discussions important are fully aware of the responsibility sur-
to the region centered on critical topics to Moeen Alkhatib, CEO of Pure Breed, rounding food security in the TMEA region,
the poultry industry such as food security, commented, “The cooperation and support and setting up our plans to ensure all our
security of supply and strengthening local shown by Aviagen in light of the current customers are supplied with the highest
production through investments within the global and economic conditions that the quality flocks in full and on time. Aviagen,
region. Aviagen Veterinary Health Direc- world is going through and the poultry and our distributors are continuously in-
tor, Colin Adams, gave a presentation on sector in particular, is a basic pillar in the vesting in production facilities to ensure
the Great Britain (GB Enhanced Standard) stability of the global poultry industry and the increasing demand for the Ross breed is
compartmentalization program as an effec- ensuring food security, which was a key met appropriately. I would like to thank all
tive strategy to safeguard poultry trade to topic highlighted throughout the RMEAA of our distributors for their dedication and
the TMEA region, during a notifiable avian meeting. The Ross 308 is the best breed efforts to make Ross the breed of choice
disease outbreak in the supplying country. for our customers within our region, and in the TMEA region,” added Bulent Tany-
our customers are achieving exceptional
Bill Levell, owner of WLM Marketing breeder and broiler performance results. ildizi, International Commercial Manager,
Management and Training, conducted a The strength of the Ross genetics was one Ross, MENA.
compartmentalization and regionalization of the factors that mitigated the sharp rise
workshop that outlined how to prepare a in production costs and a risk handler for
document with the local Ministry, high- the potential shortage due to the wide-
lighting the key selling messages, to assist spread spread of HPAI in the European con-
the importing country on how to amend its tinent. Compartmentalization was another
local import certificate with the appropriate key topic throughout this year’s meeting,
wording. This is to help the local Ministry to and will be the most important tool that all
work together with DEFRA and the USDA distributors should take into consideration
in order to accept Aviagen’s Compartmen- to maintain the supply to the region and
talization Scheme to ensure security of stabilize the market. I’d like to express my
supply into the TMEA region.
thanks once again to the Aviagen and Ross
team for delivering these important topics
and for organizing this event.” Circle 6 on enquiry card

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