Page 17 - Vol.38-No.2

ANIMAL HEALTH

ZOETIS ADDS NEW DIGITAL SOLUTIONS TO

ENHANCE CATTLE DATA MANAGEMENT

Precision animal health technology investment in the animal.
brings data insights together to help “Blockyard is like a digital wallet,
cattle producers make earlier, more providing secure access to valuable
informed decisions to help keep an- animal information for cattle buyers
imals healthy and productive. The and sellers,” explained Osterstock. “By
newest tools from Zoetis – Performance incorporating a virtual marketplace,
Ranch™ and BLOCKYARD™ – provide buyers will know genetic history and
cattle producers the information they vaccination status for core diseases,
QHHG DW WKHLU ÞQJHUWLSV DFFHVVLEOH IURP while the seller is able to access a
digital devices anywhere. wider marketplace to provide historic
Performance Ranch helps cow-calf data and validate the quality of their
producers easily capture health and animals.”
performance data, manage costs, and Cattle producers may enroll animals
track herd inventory in real time. The in BLOCKYARD to begin the process
new cow-calf management software of securely sharing individual animal
joins the Performance Beef platform, data.
expanding the software solutions de- herd level, we’re helping to improve a
veloped by Performance Livestock producer’s decision making right down Practical solutions
Analytics for cattle producers. The to the individual animal.” for customers
easy-to-use software provides users
insights to make informed decisions Starting with the calf Performance Ranch helps producers
DFURVV ÞQDQFLDOV QXWULWLRQ JHQHWLFV An animal’s story starts at the ranch gather valuable on-farm data, while
and animal health. Users are able to with birth records, vaccination status BLOCKYARD integrates information
access real-time data and see variations and genetic insights. While the oppor- from multiple sources and provides the
in performance to make more informed tunity to collect important data is avail- ability to securely share the data. Zoetis
and earlier decisions on the health and able, that data may not be recorded is creating an intersection of genetics,
marketability of their animals. at all, or may become lost in a paper precision health tools and software to
“Data shouldn’t be hard. We’re all shuffle if it is recorded. help producers maximize health and
well-being, performance and sustain-
pressed for time,” said Scott Cherne, q0RELOH ÞUVW WHFKQRORJ\ SURYLGHV
Owner and Cattle Producer, Cherne an easy way to gather daily insights, ability across livestock farming oper-
Angus near Guttenberg, Iowa. “Perfor- without changing how a rancher man- ations. The on-farm data may also be
mance Ranch will allow you to enter as ages their business,” said Dane Kuper, meaningful if shared throughout the
\RX JR NHHSLQJ LW VLPSOH DQG HIÞFLHQW Head of Growth and Strategy, Precision supply chain in response to consumers’
You can track everything chuteside or Animal Health, Zoetis and cofounder growing interest in how food-producing
from the pasture in real time, without of Performance Livestock Analytics. animals are raised.
having to enter it in a spreadsheet or “Performance Ranch creates a digital “It’s time we reimagine animal health
recall what you did later that day.” record for every animal, starting at and advance animal care,” said Oster-
BLOCKYARD™ helps collect, trans- birth. It makes it easy for anyone to stock. “Data and technology solutions
fer, and connect information on indi- easily manage and access the real-time are abundant in every aspect of life. Zo-
vidual cattle from multiple sources. The information, without digging through a etis has the same expectation for animal
new blockchain solution, developed in group text message or searching for a health – and is committed to offering
collaboration with IBM Consulting and notebook or worrying about paper re- innovative, user-friendly technology
leveraging IBM Blockchain Platform on cords and information becoming lost.” solutions to help cattle producers pre-
dict, prevent, detect and treat disease.”
the IBM Cloud, works with existing Enabling blockchain
cattle management software, such as
Performance Ranch, to allow seamless technology to share the
integration of data. BLOCKYARD makes story
the production, health and genomic in-
formation available to all stakeholders The true value of animal data is un-
on a permissioned basis. locked when insights flow from the
ranch to the feedlot and beyond. Un-
“It’s not about simply gathering more
fortunately, a majority of digital intel-
data. It’s about making the data more
ligence has been lost and fragmented
powerful and useful, so our customers
between segments of the cattle indus-
are able to make better management
try, rendering the ability to realize an
decisions,” said Jason Osterstock, Vice
animal’s true worth in the value chain
President, Precision Animal Health, Zo-
impossible. Oftentimes a buyer does
etis. “Digital and data analytics are dis-
not have access to data on individual
rupting the industry – providing more
genetic potential, animal health records
opportunities to detect and prevent.
or performance history, and a seller is
Instead of a broad sweep at the farm or
unable to realize the true value of their
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Circle 21 on enquiry card Vol. 38 No. 2