Page 24 - AWA Vol.42-No.1 issue

CROP PROTECTION

BASF Agricultural Solutions and ADAMA partner

to co-develop breakthrough Gilboa® fungicide technology

BASF Agricultural Solutions and As Europe faces increasing regula- sustainability. This alignment makes
ADAMA Ltd., a leading global crop tory pressure and the phase-out of them the ideal partner to ensure we
protection company, signed a stra- existing active ingredients, farmers can rapidly deliver this important in-
tegic co-development and com- are urgently seeking new, effective, novation to growers across Europe.”
mercialization agreement centered and reliable tools to protect crop
Marko Grozdanovic, Senior Vice
on ADAMA’s proprietary fungicide health and productivity. Gilboa of- President Global Strategic Market-
active ingredient, Gilboa® (flume- fers a novel mode of action for cere-
tylsulforim). This partnership will als and belongs to the Fungicide Re- ing at BASF Agricultural Solutions,
said: “Over the last decade, BASF
accelerate the delivery of new, pio- sistance Action Committee (FRAC)
neering disease management solu- Group 32, nucleic acid metabolism, and ADAMA have successfully
tions, helping farmers across Europe recognized earlier this year. It also worked together on multiple proj-
combat resistance and maintain represents a versatile platform for ects. Now, we are combining BASF’s
healthy yields. the development of broad-spec- broad portfolio of fungicides and
Under the agreement, BASF will trum, long-lasting disease control market expertise alongside ADA-
develop and commercialize new solutions, enabling growers to se- MA’s innovative active ingredient
formulations based on ADAMA’s Gil- cure both yield and quality. and product expertise. This collab-
boa molecule, alongside ADAMA’s Florian Wagner, Executive Vice oration brings together the unique
own Gilboa-based products. The President Portfolio and Innovation strengths of both companies, ensur-
collaboration combines ADAMA’s at ADAMA: “Farmers have been ing that farmers benefit from faster
innovation expertise with BASF’s clear about their need for reliable, access to cutting-edge solutions.”
strong development capabilities resilient protection against a broad
Pending product registration, the
and market access, ensuring that range of diseases. With Gilboa, ce- two companies plan to launch Gil-
farmers benefit from faster access to real growers in Europe gain a pow-
next-generation solutions. Each AD- erful new tool to better protect their boa-based formulations for wheat
in Great Britain in 2027, followed by
AMA and BASF will independently crops. We chose to collaborate with
decide on its own concepts, pricing, BASF because they share our com- broader European launches in 2029.
sales and go to market strategies. mitment to innovation, quality, and Circle 24 on enquiry card
22 Vol. 42 No. 1