Page 19 - AWA Vol.42-No.1 issue

AGRICULTURE MACHINERY

Lloyd Ltd Adds Case IH Franchise To Cumbrian Branches

Local machinery dealer Lloyd Ltd or Parts. This is an exciting opportu-
is pleased to announce the addition nity for Lloyd Ltd as a company and
of the Case IH franchise to its portfo- it is a reflection of the strength of our
lio of agricultural machinery brands partnership with CNH Industrial that
available from its Carlisle and Penrith they have extended this relationship
branches to cover the whole of Cum- to include the Case IH brand. We are
bria from 1st January 2026. looking forward to working with Case
This development will make Lloyd IH’s customers across the region.”
Ltd one of the few dual-branded deal- David Rapkins, CNH Business Di-
ers within the CNH Industrial network. rector UK & ROI, commented: “We
They will be offering the full range of are excited to see Lloyd Ltd represent
Case IH agricultural products, parts both New Holland and Case IH at their
and services, covering tractors, har- marks a significant milestone within Carlisle and Penrith depots. This du-
vesting and hay and forage ranges, the company’s history.” al-brand approach is a key part of our
and telescopic loaders, as well as strategy to offer Cumbrian farmers
their precision technology solutions. George added, “Like its sister brand, greater choice and localized support.
Case IH has an excellent reputation
Managing Director George Lloyd Lloyd Ltd has a proven track record of
commented, “This is a real honour for for innovative, high-performing ma- excellence, and by bringing the Case
Lloyd Ltd to be given the opportunity chines and our Sales Representatives IH brand into these key hubs, we
to be a dual-branded dealer for Case are quickly getting up to speed with are ensuring our customers receive
IH and New Holland. We have been the new offering. We know that there the highest level of technical exper-
part of the “blue side” of CNH Indus- are many loyal Case IH customers tise and parts availability. We look
trial since we began as a Ford dealer across Cumbria so we are looking for- forward to a successful future and a
back in 1964 so the addition of the ward to supporting them with what- strengthened long-term partnership
“red side” at two of our nine branches ever they need, be it Sales, Service with the Lloyd team.” Circle 18 on enquiry card

M2i Group & Pherobio enter into a long-term partnership.

Two international leaders in Bio- Thus, this partnership is an important
control and pheromones, the French step towards the large-scale deploy-
company M2i Group and the Chinese ment of pheromone-based solutions in
company Pherobio; have entered into field crops worldwide, with a particu-
a cooperation agreement that marks a lar focus on protecting maize and rice
new phase in the development of the against key insect pests.
global biopesticides sector. "I am very pleased to conclude this
This strategic alliance was conclud- highly synergistic partnership between
ed during a meeting in Yangling (Chi- our highly complementary product
na) at the end of November between and joint innovation. lines, technology platforms and geo-
Philippe Guerret, CEO of M2i Group, The two companies also intend to graphic footprints." comments Philippe
and Mr. Cui Yinzhong, Chairman of strengthen their cooperation in re- Guerret, Chief Executive Officer of M2i
Pherobio. This partnership marks a ma- search and development by combin- Group.
jor milestone for the industry, paving ing their respective expertise, technol- “We are delighted to partner with M2i
the way for more advanced and effi- ogy platforms and field trial networks. Group, whose leadership in biocontrol
cient solutions soon to be made avail- By leveraging their complementary and international presence perfectly
able to farmers. assets, M2i Group and Pherobio aim complement Pherobio’s strengths in
The two companies, experts in pher- to accelerate the development and pheromone innovation and manufac-
omones for biological crop protection, registration of new pheromone-based turing in China.” said Mr. Cui Yinzhong,
have announced a long-term agree- solutions, shorten the time-to-market Chief Executive Officer of Pherobio.
ment including technical, industrial for innovative products and broaden “By joining forces, we will be able to
and commercial cooperation. This alli- the range of targets and crops covered. accelerate the development and adop-
ance covers the mutual supply of active This closer collaboration is expected to tion of pheromone-based solutions in
ingredients and reciprocal commercial significantly speed up the deployment major crops and key markets, and pro-
arrangements for the distribution of fin- of next-generation biocontrol technol- vide farmers with more effective and
ished products in their respective mar- ogies and bring additional, sustainable environmentally friendly alternatives
kets, as well as a general framework tools to farmers facing increasing reg- for pest management.”
for deeper technological collaboration ulatory and environmental constraints. Circle 19 on enquiry card
Vol. 42 No. 1 17