Page 14 - AWA-41-No.1 issue

DAIRY FARMING

Almarai Successfully Deploys SAP Solutions

to Power Strategic Expansion

lmarai, the world's largest vertically integrated dairy compa-
Any and the world’s fourth most valuable dairy brand in 2024,
has successfully implemented RISE with SAP on Google Cloud.
This milestone marks a pivotal step in Almarai’s digital transfor-
mation journey to drive innovation and achieve operational excel-
lence.
Almarai’s SAR 18 billion five-year investment plan focuses on
growing its core categories and its poultry business, entering new
categories, expanding into new markets, and technology & digi-
tization. To support these goals, the company is leveraging SAP
solutions like SAP S/4HANA, enabling a seamless transition to the
cloud to streamline operations, boost agility and scalability, en-
hance decision-making, and grow geographically.
Dr. Faisal Al-Nasser, Head of Enterprise Information Technology Andy Froemmel, Vice President and General Manager, Cus-
(EIT) at Almarai, stated, “Partnering with SAP and Google Cloud tomer Services & Delivery, for SAP MEA North, said, “Almarai’s
has equipped Almarai with the technological foundation critical deployment of SAP S/4HANA RISE on Google Cloud sets a new
for achieving sustainable growth and realizing our long-term vi- standard for innovation and agility within the region. This achieve-
sion. This collaboration ensures that we are well-prepared to navi- ment positions Almarai to leverage emerging technologies such
gate emerging opportunities while advancing our strategic ob- as AI while advancing its strategic goals.”
jectives, seamlessly aligning with Saudi Arabia's Vision 2030 and
reinforcing our commitment to innovation and sustainability.” Aligning with Saudi Vision 2030, this implementation reaffirms
Close collaboration with SAP and Google Cloud ensured a seam- Almarai’s commitment to operational excellence, sustainability,
less migration of data and core functions to the cloud, maintaining and digital innovation while strengthening its leadership in the
uninterrupted operations and resolving challenges in real time. global F&B industry. Circle 17 on enquiry card

Müller launches new Fast Track programme

to drive down on-farm emissions
üller UK & Ireland has announced goal.
Mthe launch of ‘Fast Track’, a “By supporting farmers to take an inte-
groundbreaking programme targeted at grated, data-driven approach, we can as-
decreasing carbon emissions from sup- sist them in taking rapid and responsive
plying farms by introducing real-time action which tackles issues head-on and
data analysis. as they arise, meaning we’re no longer
Delivered in partnership with Kite relying on historic and sometimes out-
Consulting and 40 supplying farms, the of-date data to make decisions.
project will play a key role in Müller’s “We know our customers and consum-
Sustainability Action Plan ambition to timely and more frequent monitoring of ers expect us to take action to drive
decrease on-farm emissions by 30% by important KPIs. change, and that’s why we’re delighted
2030. Fast Track aims to utilise automated to partner with Kite Consulting on this
As part of Müller’s commitment to data integration from numerous sources groundbreaking programme. We look
working in partnership with farmers to including Feedlync, a cloud-based feed forward to seeing Fast Track grow and
deliver a better dairy future, the busi- management system, to monitor four key move from success to success in the
ness is continually investigating new areas of feed efficiency, fertility, stock years to come.”
ways to innovate: including through its numbers, and energy-corrected milk. Rose Jackson, Senior Dairy Consultant
Müller Advantage and Next Genera- David Craven, Dairy Manager at Gros- at Kite Consulting, said: “With the in-
tion programmes, and now through Fast venor Farms said: “Joining the Fast Track creased uptake of technology on dairy
Track. programme will help give farmers the farms, more and more data is being cre-
The Fast Track programme will run for ability to identify data-driven changes, ated, but how can we best use this to
three years and will see 40 farmers from and focus on the indicators which have make science-based decisions to accel-
across Great Britain utilise new ways of the biggest impact on long-term farm re- erate the reduction in carbon emissions?
monitoring key data relating to produc- silience and sustainability.” “Fast Track aims to tackle this question
tion efficiency and sustainability to help Rob Hutchison, Chief Executive of Mül- by scrutinising relevant KPIs and facili-
inform decision-making, and drive quick ler Milk & Ingredients, said: “We know tating collaboration between a group of
actions needed to meet their emission on-farm emissions is one of our carbon 40 innovative and highly efficient farm-
reduction goals. hotspots and that’s why we’re working ers.
Currently, most British farms moni- towards a target of 30% reduction in on- “Initiatives such as these are key in our
tor emissions through annual reporting farm emissions by 2030. The Fast Track carbon reduction journey, and highlight
based on the previous year’s data. Fast programme provides an opportunity to the focus and determination of dairy
Track will enable participating farmers make a real difference and will play a farmers across the UK to lower foot-
to access real-time data, giving them key role in helping us achieve our 30% prints.” Circle 18 on enquiry card
12 Vol. 41 No. 1