Page 8 - Vol.39-No.8 issue

POULTRY

ROSS DISTRIBUTORS COME TOGETHER FOR THE

FIRST IN-PERSON ROSS DCFT IN 4 YEARS

principles of ventilation including the differ- colleagues from both MENA and Sub-Saha-
ent types of ventilation, common mistakes, ran Africa (SSA). This meeting allows us all to
and ventilation equipment calculations. share knowledge and our experiences. The
presentations from Aviagen have enhanced
Our distributors are viewed as an ex-
tension of the Aviagen team, and the Ross our knowledge of key poultry management
TMEA team has a close relationship with all practices, and were accompanied by some
of their distributors. These valued distrib- practical workshops which gave us the tools
Ross® distributors from the Türkiye, Mid- utors’ customer-focus teams work hard to we require when we are out in the field.
dle East and Africa (TMEA) region joined promote the breed, and Aviagen collaborates We also received an update from the Ross
the Ross TMEA customer support and spe- hand-in-hand with them to provide the best R&D specialists who highlighted the con-
cialist team in Sapanca, Türkiye from 10- possible management advice and support tinuous efforts of the team to improve the
15 September, for the first face-to-face to the Ross PS and broiler customers in the performance of the Ross 308 breed, and
Distributor Customer Focus Team (DCFT) region. the future enhancements that are in place
meeting since 2019. to further increase FCR, livability and ro-
The Ross 308 PS and broiler are per- bustness of the bird. The Ross 308 PS and
forming exceptionally well across the whole broiler are leading in performance within
TMEA region. The Ross 308 delivers ex- MENA compared to other breeds, and the
ceptional yield for total carcass, FCR, and R&D developments will ensure that Ross
ADG, and the results achieved across the continues to be the breed of choice within
region highlight that the Ross 308 is the the region”.
breed of choice for our customers.
“The Ross DCFT meeting is key for us and
our distributors, as it allows our custom-
The program for this event was separated er focus team meeting to come together
into parent stock (PS) and broiler focused with theirs and discuss key management
sessions, and allowed time for the partici- topics for their businesses and provide ex-
pants to explain their market, and the issues pert support to our distributors. Throughout
and opportunities they face on a daily basis. the years, we have seen exceptional per-
formance from the Ross 308 broiler and
PS topics included in the program covered; breeder throughout the whole region. This “The Ross DCFT provided an excellent
managing metabolic diseases in breeders, DCFT meeting was our first face-to-face in opportunity for networking with key role
optimizing breeder nutrition in the current 4 years and it was great to come together players in our industry and to realign the
climate, and critical input management to with all distributors and to provide them focus on key principles in PS and Broiler
optimize breeder performance. Broiler top- with the tools that they require in order to management and nutrition. The field results
ics discussed throughout the event included; further improve their flock performance, within the SSA region confirm that the Ross
Ross broiler nutrition, managing processing which ultimately improves their results and broiler has the best performance, and we
downgrades, and health and biosecurity. profitability,” commented Murat Yakar, Re- would like to thank the Aviagen R&D team
Both days included updates on the eco- gional Technical Manager, Türkiye, Middle for providing us with excellent and balanced
nomics of the Ross breeder and broiler East and North Africa (TMENA). genetics at both PS and broiler level. Thank
performance and the value that the Ross you to the Aviagen TMEA team for organ-
package brings to our customers. Eslam Alyassen, Commercial & Techni- izing a great event, and I look forward to
cal Manager, Pure Breed Poultry Company joining future meetings”, added Quinton
The highlight of the event was a broiler commented; “The Ross DCFT meeting is a Pretorius, Technical Support & Business
farm visit, where the team learned about the great opportunity to meet poultry industry Development Manager, Ross Central Africa.
Circle 6 on enquiry card
ROSS CENTRAL AFRICA ENHANCES CUSTOMER

SUPPORT WITH BREEDER DISTRIBUTOR

CUSTOMER FOCUS TEAM MEETING IN ZAMBIA

Ross® Central Africa (RCA), Aviagen’s management, fertility, feed quality, bios-
joint venture in Zambia, held their Breeder ecurity, diseases and the importance of
Distributor Customer Focus Team (DCFT) data collection.
meeting in Lusaka, Zambia from 03-06 The seminar began with an overview
October. Along with Aviagen international of Aviagen, and an update on our invest-
specialists and the Aviagen customer sup- ments from Robert Roszkopf, Aviagen
port team, the attendees explored relevant Business Manager, Sub-Saharan Africa
management topics including open-sided (SSA). Aviagen is investing heavily in the

6 Vol. 39 No. 8