Page 24 - Vol.39-No.8 issue
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AGRICULTURE PRODUCT & SERVICE


                    ACADIAN PLANT HEALTH™ UNVEILS

                                BIOSWITCH TECHNOLOGY


          Acadian Plant Health™ is proud to intro-  differentiate highly effective solutions that
        duce BioSwitch™, an advanced technology  are grounded in  robust science and research.
        used to create innovative plant health solu-  BioSwitch technology is our commitment to
        tions that stimulate plant growth, improve  sustainability and unparalleled performance.”
        soil  health,  and  protect  against  environ-  Backed by more than 20 years of trials,
        mental  stressors.  Sustainably  harvesting   BioSwitch-activated biostimulants perform
        the unique seaweed species  Ascophyllum   at a consistent, market-leading level. The
        nodosum and using our proprietary extrac-  proprietary alkaline extraction process that
        tion process to ensure a maximum compo-  BioSwitch-activated biostimulants under-
        sition of beneficial bioactive compounds,   go is proven to maximize the extraction
        BioSwitch  stimulates crops by triggering   of biomarkers that form bio-actives from
        natural processes and active compound pro-  the seaweed, meaning that biostimulants
        duction. BioSwitch-activated biostimulants   with the BioSwitch logo have bio-actives   As the world’s largest marine plant
        offer a unique and consistent biochemical   that are produced  in their most pure and   harvesting,  cultivation,  and  extraction
        composition that delivers the most con-  active state.                  company, Acadian Plant Health strives to
        sistent concentration of stress-mitigating                              transform agriculture through sustainable,
        biomarkers on the market.             The core benefits of BioSwitch-activated  science-based biological solutions to sup-
          “Biostimulants are increasingly being used   biostimulants include reduced abiotic stress,  port the industry’s adoption of regenera-
                                            improved soil health, plant resilience, root  tive agricultural practices for the benefit of
        to help mitigate the impacts of weather and   stimulation and growth, and nutrient use  plant and planet. With BioSwitch Technol-
        soil variability,” says James Maude, Senior   efficiency. BioSwitch-activated biostim-  ogy, Acadian Plant Health is able to deliver
        Vice-President Portfolio Development,   ulants are a key tool in regenerative and  consistent, reliable, and market-leading
        Acadian Plant Health. “As the biostimulant   climate-smart agricultural practices.  biostimulants.
        market continues to grow, it’s important to
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               AGCO CONTINUES TECHNOLOGY TRANSFORMATION TO

        BECOME AN INDUSTRY LEADER IN SMART FARMING SOLUTIONS


          AGCO, a global leader in the design, man-                              “As we look to the future for what is best
        ufacture and distribution of agricultural                               for the needs of our customers, BayWa
        machinery and precision ag technology,                                  made the decision that AGCO is the right
        continues its technology evolution with                                 owner to successfully develop the suite
        exciting announcements.                                                 of FarmFacts applications to a next level,”
          “Our JV with Trimble is the largest in our                            said BayWa AG Board Member Dr. Marlen
        company’s history and the biggest ag tech                               Wienert. “AGCO is acquiring NEXT Farming
        deal ever, and we aren’t slowing down,” said                            with the aim of offering a suitable cloud
        Eric Hansotia AGCO’s Chairman, President                                solution to improve the performance, pro-
        and Chief Executive Officer. “In addition to                            ductivity and security of these applications.
        having a full-line of autonomous solutions   Facts’ products include the NEXT Farming  We believe AGCO will do an exceptional
        for every stage of the crop cycle by 2030,   AG Office application and the NEXT Farming  job with this.”
        our transformation commitment continues   Live data platform and offer customized   AGCO Ventures Sharpens Focus on
        via acquisitions and early-stage tech in-  solutions that include documentation, fer-
        vestments that keep farmers at the heart   tilizer requirements for site-specific man- Early-Stage Technology Investments
        of all we do and providing them the latest   agement and connections to all the major   Building  on  AGCO’s  legacy of  equity
        in smart farming solutions.”        farm equipment terminals. The acquisition   investments in early-stage technologies,
                                            increases AGCO’s FMIS offering and software
          Acquisition  of  FarmFacts  GmbH’s   development capabilities to serve farmers’   the company is launching “AGCO Ventures.”
        Digital Assets Strengthen Data Man-  data management needs.             This initiative formalizes AGCO’s approach
        agement  Offerings                                                      to sourcing and funding new and early-stage
                                              “The purchase of FarmFacts’ digital  technologies to deliver on the company’s
          On November 11, 2023, AGCO signed   operations is a strategic addition to our  strategic priorities and to drive innovation
        an agreement to acquire digital assets from   precision agriculture capabilities,” stated  by investing in start-up companies, venture
        FarmFacts GmbH, a leader in Farm Manage-  Seth Crawford, Senior Vice President and  funds, incubators, accelerators, higher ed-
        ment Information Software (FMIS) located   General Manager, Precision Ag & Digital.  ucation and research institutions.
        in Pfarrkirchen, Germany and a subsidiary of   “As a key provider of data management
        BayWa AG group. FarmFacts specializes in   solutions driving productivity and efficiency,   AGCO Ventures will focus on information
        software for farmers and service providers   FarmFacts will help us to better serve our   management and analytics, ag technology,
        to generate field action plans from prescrip-  European farmers.”       environmental and alternative fuel sources,
        tion maps to guidance line creation. Farm-                              and the future of farming.

      22         Vol. 39 No. 8
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