Page 22 - Vol.39-No.8 issue

AGRICULTURE PRODUCT & SERVICE

Soil Amendment and globally for MustGrow by 2030, which is fertilizer industry directly and indirectly
Biofertility Marketplace almost double from the initially targeted supports over 76,000 jobs and contrib-
infield biocontrol market.
utes nearly C$13 billion to Canadian GDP.
The global fertilizer market is anticipat- The European Green Deal is targeting
ed to reach US$242 billion by 2030, up Alternatives to Synthetic a 20% reduction in fertilizer use by
from US$193 billion in 2021 (2.5% CAGR). Fertilizers are Needed 2030, while also ensuring no deteriora-
This aggregate fertilizer figure includes the tion in soil fertility, as part of the European
following sub-markets, which MustGrow \With the world’s population expand-
intends to target initially with TerraSanteTM ing, agriculture production and global Commission’s aim to reduce nutrient loss-
and potentially other branded products: food security are increasingly important. es by at least 50% by 2030.(3) Fertilizer
Fertilizers continue to play a critical role reduction is a key element of the broader
•Soil amendment: estimated market in agriculture, yet plans to reduce their Green Deal target of a minimum 55% net
size in 2022 was US$3.5 billion and is use have been amplified in recent years reduction in greenhouse gas emissions by
expected to be US$8.0 billion by 2030 to minimize the negative consequences of 2030.
(11.0% CAGR). climate change through emission reduction Soil amendment and biofertifility innova-
•Biofertility: estimated market size in strategies. Canada, for example, has set a tions, such as MustGrow’s TerraSanteTM
2021 was US$2.7 billion and is estimat- voluntary national fertilizer emissions technology, could provide a key agricul-
ed to be US$7.0 billion by 2030 (12.3% reduction target of 30% below 2020 tural solution to the combined effects of
CAGR). levels by 2030 to lower greenhouse gas fertilizer reduction targets alongside the
emissions. Sustainable, climate-friendly need to increase farm production, farm
Combined, these additional market solutions may play a role in helping to offset
segments have the potential to add over this reduction while balancing the nation’s profitability, economic growth and global
US$15 billion of target market opportunity economic health. For example, Canada’s food security.

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PRIVA AND KOIDRA ANNOUNCE INNOVATIVE

PARTNERSHIP, SEAMLESSLY MERGING CLIMATE CONTROL

AND AUTONOMOUS GREENHOUSE TECHNOLOGIES

Priva and Koidra, two world leaders in hardware and software solutions, resulting nections are smoothly integrated with
greenhouse automation, are excited to in an enriched offering for customers. Koidra's intelligent automation solutions.
announce an innovative new partnership. Meiny Prins, CEO of Priva, says, "We The customer's data is completely secure
This partnership will combine their differ- are thrilled to partner with a company of and used for their exclusive benefit."
ent strengths in order to accelerate the Koidra's caliber. At Priva, we believe in of- Prins continues, "Our priority is always
evolution of autonomous greenhouses, fering our customers access to the most our customers' value. We are committed to
aided by a seamless blend of advanced innovative and relevant technologies. We creating the ideal climate for horticulture
hardware and software to meet the rap- are steadfast in our belief that the future specialists and entrepreneurs worldwide to
idly evolving demands of the greenhouse of horticulture lies in increased flexibility, grow strategically. Digitalization and data
industry. Priva's extensive experience and integration, and collaboration. Together, unlock potential far beyond what we could
expertise in climate control systems, com- we aim to provide an integrated solution develop alone. Working with partners like
bined with Koidra's unrivaled success and of top-tier technologies to help our cus- Koidra allows us to tap into this potential
advancements in autonomous greenhouse tomers navigate the increasingly complex and deliver unparalleled value. Our com-
growing, create a formidable force set to demands of modern horticulture." bined efforts will lead us step-by-step
revolutionize the Controlled Environment towards predictive cultivation, fostering
Agriculture sector. Koidra's unparallel track records in au-
tonomous greenhouse growing, with con- a sustainable, connected, and collabora-
sistent victories in the Autonomous Green- tive future."
houses Challenge and notable commercial
trials with yield increases surpassing 20%,
stand as testament to their proficiency
and commitment to revolutionizing the
ADVERTISE IN
Controlled Environment Agriculture sec- ADVERTISE IN
tor. Their software, combined with Priva's
THE ARAB WORLD
hardware, offers an unmatched solution in THE ARAB WORLD
the market.
AGRIBUSINESS
The integration between Priva's eco- AGRIBUSINESS
MAGAZINE AND
system and Koidra's innovative intelligent MAGAZINE AND
automation software will create a solution
PROMOTE YOUR
Although Priva and Koidra operate in unlike any other in the market. Prins adds, PROMOTE YOUR
PRODUCTS
the same sphere, their services are com- "With this partnership, all customers using PRODUCTS
plementary. Koidra, with its leading-edge Priva process computers can be assured
solutions like Datapilot and Autopilot, of a robust solution where Priva's process
enhances Priva's comprehensive range of computer, cloud services, and API-con-

20 Vol. 39 No. 8
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