Page 31 - Vol. 39-No.4 issue

EVENTS

EVERYTHING SHINES SO BEAUTIFULLY GREEN -

NEW BRAND IDENTITY FOR GRÜNE WOCHE

For its future brand communication, Ger-
many's most-visited consumer trade fair
is unveiling a new logo and claim. "Younger
target group, new theme worlds, digital-
ization on all event levels, an expanded
congress area - Grüne Woche offers a
modern and multimedia trade fair expe-
rience. At the same time, we look back
on almost 100 years of history. Combin-
ing history and modernity and translating
them visually - that was the design task
for the new corporate design," says Lars ing lines can now stand for the famous example, the Global Forum for Food and
Jaeger, Project Manager Grüne Woche. The ear of corn as well as for the concepts Agriculture (GFFA), an agricultural policy
brand and design agency kleiner & bold is of development, growth, movement and conference held on the fringes of the fair,
responsible for the new brand identity of encounter. The new logo can be used well brings together some 70 ministers of ag-
Grüne Woche. in multimedia and works just as well in films, riculture from around the world and 2,000
social media posts, small image sizes as it experts from politics, business, science and
After 88 years: New ear(a) does on moving or restless backgrounds. civil society to sound out the future of
for the fair New claim stands for international agriculture. 1,400 exhibitors
The traditional ear of corn appears in a internationality and from 61 countries made Grüne Woche
new look. In terms of shape and color, the 2023 the global hotspot for all topics re-
original logo from 1935 has been adapted innovation lated to food, agriculture and horticulture.
to the digital challenges. The new creation The new claim "The global hub for ag- Around 300,000 guests came to the
focuses on strong contrasts. It offers more ribusiness" underscores the global signif- Berlin exhibition grounds this year. The
room for free associations through a higher icance of Grüne Woche. Every year, for next Grüne Woche will be held in Berlin
level of abstraction. The two intersect- from January 19 to 28, 2024.
Circle 36 on enquiry card
THE DEADLINE IS NOW OPEN FOR PARTICIPATION

IN FRUIT ATTRACTION'S 15TH ANNIVERSARY

The grand opening of Taiwan's largest
Fair has become in recent years a reference smart agriculture, fishery and animal in-
point for the global fruit and vegetable dustry exhibition--the 8th Taiwan Smart
trade, where buyers and sellers meet at Agriweek and 9th Taiwan Internation-
a key date for the sector and the annual al Ocean and Fishery Industry Show,
planning of sales and exports. August 31 to September 2, 2023 at
Fruit Attraction, organized by IFEMA On this occasion, the powerful Interna-
MADRID and FEPEX, is celebrating its tional Buyers Programme will once again be ground floor of Taipei Nangang Station
15th anniversary between the 3rd and joined by the Guest Importing Countries Exhibition Hall 1.
5th October. Under the "Growing togeth- initiative, with Brazil, the United States and This exhibition showcases the newest
er!” slogan, the major trade event for the Canada taking centre stage. This will pro- and most comprehensive solutions in
fruit and vegetable industry is opening the mote trade relations between the countries smart agriculture, fishery, livestock, and
deadline for the application to participate of the European Union and these non-EU fresh cold chain industries. It serves as
for all companies in the industry worldwide. markets, backed by a full programme of an ideal platform for you to discover and
As a novelty in this 2023 edition, and in round tables, guided tours of the fair and obtain innovative applications, solutions,
response to the demand of customers, a B2B sessions. and equipment, as well as to seize business
preferential space reservation period will be opportunities, enhance product quality and
opened for all exhibitors in 2022. From that efficiency, and expand your production ca-
date onwards, all available spaces will be
open for allocation to whichever companies pacity. The theme of this year's exhibition
may request them. The fair has enabled is "Profit and Sustainability," featuring a
the following link to make the inscriptions: series of high-profile seminars, forums, and
close to 300 procurement matchmaking
Fruit Attraction will celebrate its 15th
anniversary offering proposals to the whole meetings. There will be a variety of exciting
industry that contribute to energize and exhibition content and activities for you to
facilitate their commercial interaction. The explore and experience.
Circle 38 on enquiry card
Circle 37 on enquiry card
Vol. 39 No. 4 29