Page 11 - Vol. 39-No.4 issue

FOOD PRODUCTS AND PROCESSING EQUIPMENT

OPTIMA SUPPORTS THE DEVELOPMENT OF A

SUSTAINABLE TRAVEL SET FOR PERSONAL HYGIENE

developed, we want to support our cus- handling sophisticated products make a
tomers in achieving their own sustainability valuable contribution to improving health,
goals as well as offer the end consumer safety and quality of life,” adds Dr. Stefan
more sustainable options,” adds Dominik König, Managing Director of the Optima
Optima has supported the develop- Bröllochs, Head of the Sustainable Solutions Group. "Attractive products are created
ment of a sustainable travel set for department at Optima. Another project when they offer a high level of added value
daily personal hygiene from renew- goal is to expedite the introduction of new and at the same time have a holistic sus-
able, fiber-based raw materials as a sustainable premium packaging solutions tainable design. This is achieved with new
technology partner. The concept is for the health, hygiene and cosmetic in- technologies and a close cooperation in the
named “Trific”. Successful coopera- dustries. “The approach demonstrates value chain. The Trific travel set is the best
tion throughout the entire value chain how companies and brands find solutions proof of this and serves as an example of
and new technologies have made this together to develop alternatives to their application," says König.
solution possible. In addition to Opti- current plastic packaging as quickly as pos-
ma, the companies Holmen Iggesund, sible. We are continuing to set trends on Renewable, eco-friendly
Yangi® and FutureLab & Partners also the market.” explains Bröllochs. wood fibers
contributed to this project. The pro- “This all sounds so simple, but offering dry
ject intends to motivate brands to Benefits: renewable cosmetics in a travel set from renewable
switch to sustainable packaging and materials, low-energy materials – that’s never been done before,”
will be introduced at Interpack. The manufacturing and user says Hein van den Reek, Director Future
packaging trade show begins on May Packaging at Holmen Iggesund. The Swed-
4 in Düsseldorf. Optima is presenting convenience ish packaging manufacturer supplied the
other sustainable packaging innova- During the development of the biobased renewable wood materials used to make
tions alongside this. concept, the partner companies researched the Trific travel set. The company Yangi®,
designs optimized for the circular econ- also based in Sweden, transformed wood
omy, materials, dry forming technologies fibers into moldable packaging using min-
and end-of-line barrier solutions. The end imal resources. “With our groundbreaking
result is a circular packaging solution that dry molded technology, we are pioneering
eliminates material waste. Additionally, it the next generation of fiber-based solu-
combines three elements of modern trav- tions and reshaping the world of packag-
el cases: renewable materials, low-ener- ing,” says Anna Altner, founder of Yangi®.
gy manufacturing and user convenience. FutureLab & Partners, the third partner
The prototype was developed within six company, was the design partner for the
months. The unique travel set is aimed at Trific packaging. “Visualization and proto-
Greater sustainability can only be people who want to travel responsibly. It typing bring together what the technology
achieved by working together in close contains three dry and innovative products: can offer and what the users need,” adds
partnership throughout the entire val- a solid shampoo bar, body soap as well as Liselotte Tingvall, CEO at FutureLab &
ue chain. That is one of the principles of solid toothpaste which turn into liquid when Partners, regarding the strengths of their
Optima’s sustainability strategy since its used. The packaging itself consists of 100 company.
introduction. The approach has proven percent recyclable and renewable materials.
itself once again, this time in developing Depending on the product and the required
a travel set for short two-day trips in co- product protection, the packaging can also
operation with three partner companies be designed to be biodegradable.
from Sweden: Holmen Iggesund, Yangi® OPTIMA provides support
and FutureLab & Partners. with expertise in barrier
The aim of the cooperation: to technologies
speed up the development of Optima provided significant support
sustainable packaging solutions to the project with their comprehensive

"For our customers, we are an innova- expertise in various barrier technologies
tion partner for sustainable packaging. In for protecting products. This expertise In addition to the Trific concept, Optima
cooperation with partners, we develop has been developed and deepened dur- is presenting other sustainable packaging
a wide range of sustainable packaging ing countless cooperations. Optima checks solutions at Interpack. These include a new
concepts. The Trific concept shows that various barrier solutions on their premis- sustainable can portfolio with different
new technologies, above all, achieve fast- es to comply with different requirements. shapes and closure solutions, as well as
er market readiness through cooperation “Our materials and technologies for mold- fiber-based solutions for the single-serve
across the value chain. With the solutions ing, barrier solutions, as well as filling and sector.
Circle 11 on enquiry card
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