Page 9 - Vol.38-No.2

POULTRY

Pure Breed Holds Celebration Dinner for

Exclusive 140 and 400 Club Members

Pure Breed, the Ross® Parent Stock ed to see our customers achieving im-
(PS) distributor for Saudi Arabia, the pressive results with their broiler and
Gulf States and Yemen, held a dinner breeder flocks. Thank you once again
during the VIV MEA show in Abu Dhabi to everyone who helped make this a
on November 24, to celebrate the 140 reality. I would encourage all of our
and 400 Club members. customers to keep working towards
The Clubs are a well-received Avia- achieving these excellent results and
gen® initiative and reward growers making sure the Ross breed continues
who through expert flock management to be the preferred breed of choice
and diligence attain record perfor- in our market,” commented Moeen
mance. The Ross 400 Club recognizes few years. In the last 2 years, 24 of Alkhatib, CEO, Pure Breed.
producers who score a European Prod- our breeder farms gained entry into q:H DUH YHU\ VDWLVÞHG ZLWK WKH KLJK
XFW (IÞFLHQF\ )DFWRU (3() RI RU the Ross 140 Club including Shaqra demand for the Ross breed from Sau-
more with their broiler flocks. Ross 140 breeder farm which has achieved 171.2 di Arabia and the GCC region. The
Club members are distinguished by a chicks at 60 weeks. 13 of our broiler awards distributed clearly shows that
breeder performance of 140 or more farms gained entry into the Ross 400 the high demand is driven by the su-
chicks per hen housed at 60 weeks. Club including Farah broiler farm perior performance of Ross at all levels
There were a total of 13 customers which has achieved an EPEF of 456. of poultry production. We are grateful
from Saudi Arabia, Yemen and the These results are due to the continuous for our customers’ interest in the Ross
Gulf States present at the dinner. Ross support from Tanmiah Management, brand and also happy to get the best out
performance is continuously improv- the Production Teams, Pure Breed and of their flocks together with the collabo-
ing in every breeder and broiler flock Aviagen’s hard work and commitment. rative efforts of their production teams,
and this was clear from the number of We would like to thank Pure Breed and the Pure Breed team and the Aviagen
awards that were given out during the Aviagen for their support and we hope customer focus team (CFT). The close
dinner. There were a total of 13 400 to further strengthen our cooperation relationship and cooperation between
Club awards and 49 140 Club awards in the future to assist in achieving Sau- our teams creates a win-win business
given out to customers. di Arabia’s 2030 vision of becoming environment for all parties involved
VHOI VXIÞFLHQW LQ SRXOWU\ SURGXFWLRQ r into the success of the flocks on the
Mr. Zaheer Mehmood, General
ground. We are looking forward to fur-
Manager of Live Production - Tanmiah “The Ross 308 is the best for our cus-
ther developing our collaboration with
Foods Group commented “Our breeder tomers in our region, and the birds are
all Ross customers within the region,”
and broiler farms have achieved out- achieving extraordinary breeder and
commented Bulent Tanyildizi, Ross
standing performance over the past broiler performance. We are delight-
International Commercial Manager.
Circle 10 on enquiry card
SMARTSENSE™: A MAJOR BREAKTHROUGH IN
DEVELOPING THE HATCHERY OF THE FUTURE

Imagine a future in which connect- SmartSense’s™ industry leading, pre-
ed, autonomous incubators effortlessly cise climate control – based on air tem-
hatch the highest number of best-qual- perature, relative humidity and CO2,
ity chicks. Royal Pas Reform brings that – now has a next generation series of in-
VFHQDULR D VLJQLÞFDQW VWHS FORVHU ZLWK telligent, high-accuracy sensors in the
SmartSense™ adaptive embryonic SmartSense™ trolley, which constantly
incubation – a new series of fully con- and non-invasively measure eggshell
nected, data-driven incubators that temperature, weight loss and heart rate
UHOLDEO\ oVHQVHp WKH FKDQJLQJ QHHGV (available soon) in real time. The in-
of the growing embryo. cubator thus automatically adapts the setter and SmartSense™ hatcher, com-
Besides using pre-determined incu- environmental conditions to the actual bined with the SmartSense™ trolley,
bation programs for day-old chicks, needs of the growing embryo, further SmartSense™ interface and SmartCen-
SmartSense™ also evaluates and meets optimizing uniformity and maximizing terPro™ hatchery management system.
the current requirements of the embryo post-hatch performance. We are delighted to invite you to visit
LQ HDFK VSHFLÞF IDQ WRZHU ]RQH :H FDOO The full SmartSense™ incubation se- us at IPPE 2022 in Hall B, booth 3839,
WKLV o$GDSWLYH (PEU\RQLF ,QFXEDWLRQwp ULHV ZKLFK ZLOO EH RIÞFLDOO\ ODXQFKHG DW for a detailed introduction to the Smart-
(AEI™). IPPE 2022, comprises the SmartSense™ Sense™ incubation system.

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Circle 11 on enquiry card Vol. 38 No. 2