Page 13 - Vol.37-No.1 issue

CROP PROTECTION

knowledge and experience in sustain- The FAO Director-General noted that Up to 50 percent of fruits and vegeta-
able production as the country marked food loss and waste in the fruits and veg- bles produced in developing countries
the 10th anniversary of UNESCO’s rec- etable sector remains a problem with are lost in the supply chain between har-
ognition of the Mediterranean diet as a vest and consumption.
cultural treasure. Advocacy for fresh produce is consis-
Helena Leurent, the Director-Gener- tent with the aim of strengthening the
al of Consumers International, which role of smallholder and family farmers
represents 200 consumer organizations and fosters broader market options for
around the world, said it was critical for millions of rural families. Gender equi-
consumers to have the right to a fair, safe ty opportunities are also noteworthy, as
and sustainable marketplace and to be women often play leading roles in their
actively involved in how it is shaped in households in both the production and
the future. consumption of fruit and vegetables.
Fruits and vegetables are good sourc- The International Year of Fruits and
es of dietary fiber, vitamins and miner- considerable consequences, and that Vegetables 2021 fall within the UN De-
als, and beneficial phytochemicals. FAO “innovative technologies and approach- cade of Action on Nutrition (2016-2025)
and the World Health Organization rec- es are of critical importance”, as “they and the UN Decade of Family Farming
ommend that each adult consumes at can help to maintain safety and quality, (UNDFF 2019-2028). These observanc-
least 400 grams of fruit and vegetables increasing the shelf life of fresh produce es reinforce each other while providing
on a daily basis to prevent chronic dis- items and preserving their high nutri- greater visibility to small-scale produc-
eases, such as cancer, diabetes, heart tional value”. ers and raise awareness of food security
disease, and obesity, as well as to count- Food loss and waste reduction im- and nutrition.
er micronutrient deficiencies. proves food security and nutrition, re- FAO celebrated the first-ever obser-
With the COVID-19 pandemic, the duces greenhouse gas emissions, lowers vance of the International Day of Aware-
need to transform and rebalance the way pressure on water and land resources, ness of Food Loss and Waste on 29 Sep-
our food is produced and consumed has and can increase productivity and eco- tember 2020.
only been further stressed. nomic growth.
Circle 13 on enquiry card

COBB CONTINUES COMMITMENT TO

PROGRESS AND QUALITY IN THE MIDDLE EAST,

COMPLETING FIRST SHIPMENT TO JORDAN

After building a strong relationship member countries. Since then, the “We are very happy to deliver our
with Saudi distributor Al-Watania companies have focused on expand- high-quality expertise to all of our
Poultry, Cobb made history by com- ing the daily production of broilers customers in the region,” said Mo-
pleting its first shipment to Jordan to support the Kingdom of Saudi Ara- hammed Chail, business develop-
last month. The companies worked bia’s initiative to increase local chick- ment manager at Cobb. “Al-Watania
together to successfully navigate new en meat production. Poultry is a strong company that cus-
logistical challenges and deliver the tomers trust. We look forward to con-
first Cobb500™ shipment to the coun- tinuing to fulfill the growing demand
try. in this region with premium and af-
“This is a significant step as we con- fordable products.”
tinue to bring quality products and Cobb continues to enhance ser-
expertise to this emerging market,” vices to customers in the Middle East
said Pelayo Casanovas, vice president to help reduce transportation time,
of Cobb-Vantress EMEA and Asia-Pa- provide security of supply, and more.
cific. “Supporting the Middle East is Meanwhile, Al-Watania Poultry is in-
a priority for Cobb, and we expect vesting in quality facilities and per-
this shipment will be the first of many sonnel to help ensure a reliable, local
from Cobb and Al-Watania Poultry Al-Watania Poultry is reaching supply.
into Jordan.” new heights with the wide-ranging “This is a great achievement for
Al-Watania Poultry, one of the lead- technical support from Cobb. The Cobb, Al-Watania Poultry, and our
ing poultry producers in the Middle world-leading experts at Cobb ad- customers,” said Mohammad Hamed
East, signed a distributor agreement vise on all aspects of production to Al-Shayea, vice president of produc-
with Cobb in 2018 for the territories help Al-Watania Poultry optimize tion for Al-Watania Poultry. “We are
of Saudi Arabia and the surrounding flock performances. like one family, and we will continue
Gulf Cooperation Council (GCC) to serve the industry together.”
Circle 14 on enquiry card

Vol. 37 No. 1 11