Prime Focus Technologies
Anisha Aggarwal, the director, Prestige Ice Creams, said, “Rollick has always been innovating and studying changing consumer palettes to launch fresher and unique variants of ice cream. We have optimistic expansion plans mapped out for 2020, with an eye on increasing our market share and footprint. Through the campaign, we want to urge our customers to celebrate life and express the joy they feel within.”
Bühler invites to virtual interpack tradeshow
The interpack tradeshow in Düsseldorf, Germany, is an important milestone for the consumer foods industry, taking place every three years. As is the case with many events and tradeshows in the last weeks, interpack has been postponed in order to mitigate the risk of spreading the coronavirus. The show was originally scheduled from May 7-13, 2020. Customers should keep the dates May 11-15, 2020, in their schedule, as Bühler will invite to a virtual interpack under the motto “Creating food sensations” with digital showrooms, chats, and webinars to present its latest technologies and solutions.
“The interpack 2020, like many tradeshows around the world, has been cancelled to keep people safe and mitigate the spread of the coronavirus. This cautionary decision is a positive step for the health and safety of our customers and employees,” says Germar Wacker, CEO of Bühler’s Consumer Foods business. “The current challenges require us to explore new ways of reaching out and preparing for the future. In this case by running events digitally and discovering the potential of virtual events. We ask all our customers and interested people to keep the interpack dates in their calendars,” he adds. Within the next days, Bühler will invite everyone who had planned to travel to Düsseldorf to join the company’s virtual booth online, get inspired by new end-product compositions, meet Bühler experts and salespeople in chat rooms, or enter technical presentations online. “There are so many challenges and opportunities in the consumer foods market today that deserve new solutions,” says Germar Wacker. “We want to invite all our customers to explore these solutions in a completely new, virtual format which also allows for individual discussion.”