Page 13 - AWA Vol.42-No.6 issue
P. 13

POULTRY

         Key Figures Overview 2026






















                                                                                                   Circle 10 on enquiry card


                        Hubbard do Brasil highlights Efficiency Plus
                     and poultry industry collaboration at SIAVS 2026







          Hubbard® do Brasil connected
        with customers and poultry indus-
        try stakeholders at the 2026 Interna-
        tional Animal Protein Show (SIAVS),
        hosted by the Brazilian Animal Pro-
        tein Association (ABPA). Held Aug.
        4-6 in São Paulo, SIAVS brought to-
        gether poultry producers, proces-
        sors, suppliers, researchers and
        other industry stakeholders. The
        Hubbard team  took the opportuni-
        ty  to  share  commercial  field  results
                                            Commercial and customer support teams engaged with customers while sharing the advantages of the Hubbard
        for Hubbard Efficiency Plus, discuss   Efficiency Plus broiler breeders
        industry trends and exchange ideas   needs of broiler producers.        tomer support teams were available
        across the poultry sector.
                                             "The broiler industry is constantly   throughout SIAVS to discuss flock
         Field results reflect genetic prog-                                    management, share practical knowl-
        ress                                evolving and requires solutions that
                                            improve production efficiency. Hub-  edge and help broiler producers
         A key focus was the presentation of   bard Efficiency Plus has consistently   maximize the potential of Hubbard
        commercial field results for Hubbard   delivered  the  results  our  custom-  genetics. "SIAVS gave us valuable
        Efficiency Plus broiler breeders. The
                                            ers need throughout the production   time to  meet directly  with broiler
        results demonstrate how Hubbard's
                                            cycle.  Brazil  offers  significant  op-  producers, better understand their
        continued investment in genetic im-
                                            portunities for growth, and we are   priorities and discuss how Hubbard
        provement and innovation supports
                                            confident the Efficiency Plus is well   genetics can help them achieve
        strong   production  performance,   positioned to support the continued
        flock  welfare  and  efficient  resource   success of the country's broiler sec-  their goals. We leave the event with
        use under commercial conditions.    tor," said Carlos Costa.            stronger customer relationships and
        According to Carlos Antônio Cos-     Supporting customers               confidence that Hubbard is well po-
        ta, General Manager of Hubbard do                                       sitioned to continue expanding its
        Brasil, broiler breeding must contin-   and strengthening relationships  presence in Brazil," concluded Car-
        ue to evolve to meet the changing    Hubbard's commercial and cus-      los Costa.          Circle 11 on enquiry card
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