Page 7 - AWA Vol. 42-No.4 issue

CroP ProtECtioN

aDama Launches Phenatic™ herbicide to Strengthen

Cereal Weed Control Programs

they become yield-limiting. Its systemic movement within
the plant helps ensure more complete control of suscepti-
ble broadleaf weeds, while its tank-mix flexibility enables
streamlined applications without added complexity.
In addition to delivering standalone control, Phenatic en-
hances the performance of partner herbicides by combin-
ing contact and systemic activity. When paired with products
such as bromoxynil, dicamba, or sulfonylurea herbicides, it
helps expand weed control spectrum, improve consistency,
and reinforce program stability.

Key benefits of Phenatic include:
ADAMA US announced the launch of Phenatic™ herbicide,
a proven Group 4 phenoxy solution designed to strengthen • Strengthens resistance management through an additional
broadleaf weed control and improve overall program perfor- mode of action
mance in cereal crops.
• Provides systemic control for more complete weed kill
Built for today’s program-based agronomy, Phenatic deliv-
ers post-emergence control of key broadleaf weeds while • Enables flexible early-season post-emergence applica-
serving as a flexible tank-mix partner. Its systemic activity tions
and compatibility with common cereal herbicides help grow- • Integrates seamlessly into tank-mix programs
ers and advisors build more consistent, disciplined weed
control programs from the start of the season. • Supports reliable performance and crop safety across ce-
“Cereal weed control is no longer about single-product de- real crops
cisions—it’s about building programs that work together,” Phenatic is labeled for use in wheat, barley, oats, and rye,
said Diane Reynolds, PhD, US Head of Marketing at AD- targeting a broad spectrum of weeds including kochia, pig-
AMA. “Phenatic was developed to play a critical role within
those programs, bringing reliable phenoxy chemistry that weed, ragweed, mustards, lambsquarters, and more.
strengthens control, supports resistance management, and With the introduction of Phenatic, ADAMA continues its com-
helps growers protect yield potential with confidence.” mitment to delivering practical, program-based solutions that

Phenatic integrates easily into early-post application win- help growers, retailers, and consultants navigate increasing
dows, allowing growers to address emerging weeds before weed control complexity and protect long-term productivity.
Circle 5 on enquiry card

Ek-Lon Max Achieves Omri Usa Certification

We are pleased to announce that eK- global markets where U.S. organic stan-
lon MAX has obtained the prestigious dards are often used as a benchmark for
OMRI Listed® certification (Organic Ma- selecting sustainable inputs. OMRI is in-
terials Review Institute – USA), a mark of ternationally recognized and commonly
excellence and compliance for products used by producers and certifiers for
intended for organic agriculture under access to the U.S. and Canadian organic
the standards of the USDA National Or- markets (via the OMRI Canada Products
ganic Program (NOP). List).
The OMRI Listed® certification con- With this certification, eK-lon MAX can
firms that eK-lon MAX has undergone a be confidently used by organic farmers
rigorous review process conducted by and operators who must comply with
an independent, nonprofit organization sustainability and quality criteria for
that verifies the product’s compatibility certified production. It represents an im-
with organic agriculture criteria for ag- portant step in consolidating our pres-
ricultural inputs (fertilizers, treatments, the product’s credibility in the U.S. mar- ence in the organic sector and further
and production materials). ket—one of the most demanding and dy-
namic for organic agriculture—but also strengthening the value of our solutions
This milestone not only strengthens represents a competitive advantage in for sustainable growth. Circle 6 on enquiry card
Vol. 42 No. 4 5