Page 20 - AWA Vol. 42-No.2 issue

POUlTRY

introducing the Cobb800™

A New Era of High Yield Performance

Cobb Vantress, LLC. unveiled the Cobb800™, a next genera-
tion broiler breeder designed for high output, scale driven op-
erations worldwide. Grounded in decades of genetic improve-
ment and supported by the most comprehensive commercial
testing program in Cobb’s history, the Cobb800 is designed to
support the yield, livability, and hatchability required across
global production environments.
Cobb emphasized the Cobb800 builds upon its existing prod-
uct portfolio. The Cobb500™ continues to deliver exceptional
results for customers focused on small bird markets, offering
the performance, efficiency, and competitive edge producers
rely on. Cobb leadership underscored that the Cobb500 re-
mains a proven, high performing solution for small bird oper-
ations worldwide.
Shelby Watkins, President of Cobb, said, “The Cobb800 re-
flects years of research, innovation, and disciplined focus on ad-
vancing meaningful genetic progress. And while our Cobb500
continues to demonstrate outstanding strength for customers
in small bird markets, the Cobb800 represents new, organic
growth for Cobb in a market segment where we previously did
not offer a specialized high yield solution.”
Designed for Modern Production Demands created to achieve.
Developed specifically for markets where yield, scale, and “Throughout this intensive development cycle, we continued
performance are essential, the Cobb800 is selected to perform improving our existing product lines—including the Cobb500—
under real world commercial pressure. It has been evaluated while advancing the continuous innovation our customers rely
across diverse regions, management systems, and nutrition pro- on,” said Herring. “I’m incredibly proud of our team and the
grams to help validate performance outcomes across a range of value this product is positioned to bring to producers world-
production environments.
wide.”
Proven Through Rigorous Testing
A New Standard for Measurable Progress
“The Cobb800 represents a breakthrough in how we design,
test, and deliver genetic progress,” said Dr. William Herring, The Cobb800 strengthens Cobb’s commitment to delivering
Vice President of Research & Development at Cobb. “It is the solutions producers can confidently integrate into their opera-
most thoroughly tested product in Cobb’s history—evaluated at tions.
commercial scale across multiple geographies and production “This achievement is the result of remarkable collaboration
systems.” and dedication across our global organization,” said Watkins. “It
The Cobb800 is also the first product to fully complete devel- demonstrates our commitment to moving the industry forward
opment through Cobb’s Proving Grounds, demonstrating the and supporting customers around the world with trusted, data
scale, precision, and commercial relevance the platform was driven solutions.” Circle 23 on enquiry card

Rbk Group And Ovotrack Partner To Deliver integrated Production

Control For The Egg industry

Ovotrack and RBK Group have entered RBK’s ERP platform FOBIS®, food manu-
into a strategic partnership to develop facturers can gain improved insight into
a fully integrated MES and ERP solution production, labeling, quality assurance,
tailored specifically to the egg industry. traceability and cost control - all within
Ovotrack contributes deep sector-spe- one coherent system.
cific expertise and proven MES solutions The first joint implementations are al-
for egg processing and packaging. RBK ready underway, including at Hagenauer
Group complements this with extensive Hof in southern Germany, where the in-
experience in ERP, digitalization and tegrated solution supports batch-level
production optimization for food manu- al-time production control with full pro- traceability, reduces labeling errors and
facturers. Together, the partners offer a cess transparency. significantly lowers administrative work-
future-ready platform that combines re- By integrating Ovotrack’s MES with load. Circle 24 on enquiry card
18 Vol. 42 No. 2