Page 16 - Vol.39-No.8 issue

MAP RUSSIA

Key Event for the Meat and

Poultry Industry Russia

The exhibition takes into account the current needs of the
industry. Next year, its important section will be “RefCold Rus-
sia” presented as a separate exposition to demonstrate modern
The international exhibition “Meat & Poultry Industry Russia”
will take place on May 28-30, 2024. The event has been held technical solutions in the Russian and international refrigeration
since 2001 and has proved to be the most important interna- markets. This segment plays a key role in creating the microcli-
tional business platform for demonstration of innovative prod- mate in agricultural premises, product safety and maintaining
ucts, technologies and equipment for the poultry, livestock, pig temperature conditions at all production and transportation stages.
breeding and feed production. The exhibition follows the “from The interactive platform for demonstrating Meat Battle products,
field to food” concept. successfully launched as part of MAP Russia 2023, will continue
The international exhibition “Meat & Poultry Industry Russia” to operate next year. This project aimed to show, tell and give
will take place on May 28-30, 2024. The event has been held producers a feel of specific needs of the HoReCa sector will close
since 2001 and has proved to be the most important interna- the “from field to consumer” chain.
tional business platform for demonstration of innovative prod- An integral part of the exhibition is its business program – “Meat
ucts, technologies and equipment for the poultry, livestock, pig and Poultry Industry Summit”. The event will discuss global trends
breeding and feed production. The exhibition follows the “from in the livestock industry, issues of the state policy for the sup-
field to table” concept. This implies that it may provide a solution port and development of the agro-industrial complex in modern
for technological and business problems at each production stage geopolitical conditions. In addition, the summit usually develops
of animal protein sources that are required for people. a consolidated position of the government and business on the
issues of state support for meat production and alternative protein
Traditionally, the exhibition is actively supported by federal and
regional ministries of agriculture, associations for the support sources, as well as prospects for the development of poultry and
of entrepreneurship and exports, development corporations and livestock farming in the context of inter-industry interaction,
other industry structures. Asti Group Exhibition Company, the export potential, product safety and quality.
organizer of MAP Russia 2024, has already informed the above The speakers of the event will include managers and experts
departments and organizations about the dates of the event. from agricultural holdings, heads of governing bodies of the
Many of them have begun to arrange regional expositions. agro-industrial complex of various constituent entities of Russia
and industry unions, scientists and representatives of legislative
authorities, analysts, investors, entrepreneurs and top managers.
The summit will include strategic, integration, investment ses-
sions, webinars, round tables and exchange of experience. The
business program will be supplemented with relevant statistics
and questions for discussion, based on the realities of the industry
at the time of the event.
The exhibition “Meat & Poultry Industry Russia” is the key ed-
ucational center in the B2B, B2B2C and D2C sectors. It provides
a direct dialogue between manufacturers and suppliers, as well
as interaction between the state and business, and serves as a
platform for the exchange of experience in the most advanced
business technologies in different countries. The exhibition held
in 2023 and the industry’s requests showed that, in addition to
corporate exhibitors from other countries, visitors to the event
included foreign poultry farms, meat processing plants, agricultural
holdings, pig and livestock enterprises interested in purchasing
Russian products. Therefore, this site will help you find new in-
ternational buyers for your products.

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14 Vol. 39 No. 8
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