Page 31 - Vol.39-No.6

EVENTS

AGRITECHNICA 2023 TO

‘CELEBRATE PURPOSE’

"Passion for Profession" - New event (Checkout area), is founder of eTribes and
format centers on life and work in Spryker Systems and has a joint venture
farming and agricultural engineering with Project A Ventures.
- Topics, perspectives, career opportu-
nities - Presentation of the Women in
Ag Award - November 15, 2023, at the
Hanover Exhibition Center, Germany
(DLG). How can modern agriculture
feed the world while protecting the
environment and climate? This chal- Benedikt Bösel, Gut &
lenge requires people with passion
and pioneers with vision. With the Bösel, Farmer
maxim "Passion for Profession ", the After ten years in the financial industry,
new event “Celebrate Purpose” of the Benedikt Bösel, who grew up on a farm, was Gesa Langenberg, Farmer
DLG (German Agricultural Society), always looking for his vocation. He finally
Agritechnica’s organizer, is celebrat- found it after deciding to take over his par- "Doing a little better every day" – On
ing its premiere at Agritechnica, the ents' organic farm in Alt Madlitz, Germany. her farm, Gesa Langenberg has initiated a
world's leading trade fair for agricul- Benedikt Bösel was named “farmer of the novel project to transform pig farming. On
tural machinery. The aim is to create year 2022”, a CeresAward, and is also an a 14th-generation farm that is run with
awareness about the passion, issues author, frequently quoted in the press, and her husband, she wants to give her ani-
and challenges of modern agriculture the main protagonist of the German doc- mals the full opportunity to live out their
and so inspire people to a career in umentary series "Farm Rebellion". natural behaviors.
farming and agricultural technology. The stage program at Agritechnica
Benedikt Bösel, Janna Ensthaler, Al- will be complemented by five personal
exander Graf and Gesa Langenberg, "Purpose Stories" from people working
a selection of farming professionals, in agriculture or agribusiness. Numerous
who among others, will be holding networking opportunities for participants
thought-provoking discussions. "Cel- with companies and organizations in the
ebrate Purpose" will be taking place international agricultural industry round off
on November 15, starting at 4 p.m., the program. Heike Zeller, a specialist in
on the Expert Stage at the DLG stand, regional marketing strategies specializing
Hall 24. in agriculture, will moderate the event.
"The goal of modern agriculture is to Janna Ensthaler, Founding
produce both efficiently and responsibly
to meet the growing demand for food. As Partner of the Green
leading figures in agriculture, we have the Generation Fund
opportunity to use innovative technologies According to "Manager Magazin," the
and sustainable practices not only to in- German entrepreneur is one of the 100
crease productivity, but also to protect the most influential women in business in
environment and strengthen rural regions. Germany. She has been a jury member
‘Agricultural Purpose’ means that we offer on the VOX show "Die Höhle der Löwen"
people in farming and agricultural tech- (“Dragon’s Den”) since 2023. The Green
nology the chance to become active in a Generation Fund is dedicated to green Women in Ag Award
professional field that is prominent in our technologies and climate protection.
society," says Freya von Czettritz, CEO of Ceremony
DLG Holding, describing the objectives be- Celebrate Purpose will also honor the re-
hind the new event. "At 'Celebrate Purpose,' cipients of the 2023 Women in Ag Awards.
we not only celebrate the achievements The award recognizes the work of women
of modern agriculture, but also encourage involved in agriculture, agribusiness, aca-
people to get involved in this important demia and organizations in the agricultural
cause," she adds. sector.
Prominent guests with
novel ideas

At Celebrate Purpose held in English and
German, attendees will be able to meet Alexander Graf, CEO &
multi-talented people who think differently Founder Spryker Systems
and are prepared to go new ways. Guests Alexander Graf is one of the top e-com-
on the Expert Stage at the DLG stand, Hall merce observers and players in Germany.
24, include: He produces the podcast “Kassenzone”

Vol. 39 No. 6 29
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