Page 15 - Vol.39-No.1

AVIAGEN

ARBOR ACRES MIDDLE EAST & AFRICA ASSOCIATION

MEETING ‘EXCEEDS THE VISION’ IN DUBAI

Martin Middernacht, Managing Director,
CHI Farms Ltd, expressed his thanks to
the team, “On behalf of CHI Farms I would
like to thank Aviagen and Arbor Acres for
the fantastic conference, which reconfirms
our strong relationship with Arbor Acres.
Thank you to the different guest speakers
for their respective presentations which
were very informative, encouraging and
highlight the strength of the Arbor Acres
brand, which supports the theme of the
meeting, exceeding the vision. The Arbor
Acres breed is performing extremely well
in the Nigerian market, at both Parent
Stock and broiler level, and I look forward
The Arbor Acres® Middle East and •Guest speaker, Kate Hartley, co-owner to seeing the developments in the genetic
Africa (MEA) team welcomed distrib- of Polpeo presented on how to handle a potential of the breed in the future.”
utors to Dubai for its Arbor Acres Middle crisis with a correct communication plan “Dubai is a splendid city and Arbor Acres
East and Africa Association (AAMEA) in place. This presentation also had a key is a great breed. Al Maktoum in Dubai and
meeting from 20-24 November. This focus on security of supply, related to Arbor Acres have many common visions.
was the first face-to-face meeting this Avian Influenza in particular. A vision of having a leading role in provid-
group had since 2018, when they last •Rupert Claxton, Senior Strategy Con- ing a sustainable and healthy life, steadily
met in Dubai for the Arbor Acres 85th sultant for GIRA, gave attendees an developing and improving, meeting the
celebration. update on the global and local poultry current and future needs, firmly focused
Joining the group were Aviagen exec- market trends post COVID-19. on quality, and providing an added value.
utives including Jan Henriksen, CEO, Tom •Bill Levell, owner of WLM Marketing Throughout the last 90 years, Arbor Acres
Exley, President of TMEA, Michael Garden, Management and Training, ran a com- has been implementing this vision and has
Business Manager, MENA, Robert Rosz- partmentalization and regionalization even exceeded this vision throughout the
kopf, Business Manager, SSA, alongside the workshop that outlined how to prepare years. The results we have been experienc-
Arbor Acres MEA team, Aviagen genetics a document with the local Ministry show- ing in the field have given us the confidence
and veterinary experts and specialists. casing the key selling messages of com- to highlight the theme of ‘Exceeding the
Discussions critical to the region focused partmentalization in order to assist the Vision’ to describe the continuous genetic
improvement of the Arbor Acres breed. For
on essential commercial and flock man- importing country on how to amend its that, I would like to express a huge thank
agement topics for the poultry industry local import certificate with the appro- you to our distributors for their efforts in
such as security of supply, food security, priate wording. This will assist the local showcasing the best of the Arbor Acres
and strengthening local production through Ministry in working together with DE- genetics,” added Khalil Nassar, International
investments within the MEA region. FRA and the USDA in order to accept the Commercial Manager, ME A, Arbor Acres.
A number of key Aviagen Compartment Scheme to ensure
security of supply into the TMEA region.
presentations were given Compartmentalization and regionaliza- ADVERTISE IN
ADVERTISE IN
including: tion require major focus from our Arbor
THE ARAB WORLD
•Aviagen Veterinary Health Director, Colin Acres distributors as they play a crucial role THE ARAB WORLD
Adams presented on the Great Britain in lobbying with their local governments, AGRIBUSINESS
AGRIBUSINESS
(GB Enhanced Standard) compartmental- to accept and implement compartmen-
MAGAZINE AND
ization program as an effective strategy talization from approved compartments MAGAZINE AND
to safeguard poultry trade to the region in the UK and the USA, in order to ensure PROMOTE YOUR
PROMOTE YOUR
during a notifiable avian disease outbreak security of supply to the region in the event
PRODUCTS
in the supplying country. of a notifiable disease outbreak in the ex- PRODUCTS
porting country.
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