Page 14 - Vol.37-No.8

AGRICULTURE PRODUCTS AND SERVICES

MIDDLE EAST’S FIRST BIOGAS FACILITY

NOW OPERATIONAL, SAYS AL RAWABI

Abdallah Sultan Al Owais, Chairman, highly concentrated organic fertilizer of
Al Rawabi, a homegrown brand that has about 10 tons/day and 150 cubic metres
become a major player in the region’s of water per day. It will also generate
FMCG industry. 1.3MW of green heat as well as protect
According to Al Owais, the biogas ground water with a 90% reduction in
facility was developed to fully support ammonia migration.
the UAE’s sustainability agenda. In re- “This is a fully sustainable operation
placing conventional and non-renewa- that also brings to life the concept of
ble sources of energy into cleaner and circular economy, which the UAE has
sustainable alternatives, the company been aggressively pushing as part of
also hopes to reduce its carbon foot- its vision to achieve a more sustaina-
print and achieve an 80% reduction in ble future,” said Al Rawabi CEO Prof.
Al Rawabi, the leading juice and emissions of odorous gases. Ahmed Eltigani, who said the facility
dairy company in the UAE, announced The feasibility was done in 2016 in co- has so far generated a higher-than-nor-
its large-scale biogas facility is now operation with a prestigious university mal return on investment so far, only
fully operational. A first of its kind pro- from Germany. Extended research was a few months since it began its trial
ject in the Middle East, the plant will conducted with a UAE-based univer- operations in June.
be recycling organic waste from Al sity a year after, with the biogas labo- Noted for its high-quality juices and
Rawabi’s operations into clean energy ratory being established as an initial dairy products, Al Rawabi has been
and is expected to generate 1.3MW of milestone for the project. Construction a strong advocate of supporting not
green energy. began in early 2020 by mele® Compa- just the UAE’s sustainable initiatives
The announcement was made to coin- ny from Germany and was completed but also of public health agenda. “Our
cide with of Al Rawabi’s participation in early this year. product portfolio is strongly aligned
WETEX & Dubai Solar Show scheduled The biogas facility’s sustainable op- with addressing important health is-
on October 5-7 at the Dubai Exhibition erations will also yield numerous oth- sues such as high incidents of NCD,
Centr in Expo 2020 Dubai. er benefits, such as the production of obesity and diabetes among the con-
“As responsible sustainable compa- suming public. At Al Rawabi, we take
ny, Al Rawabi now secures a valuable our corporate social responsibility
part of its energy consumption from very seriously, and are looking to be
renewable sources by recycling the an active leader in promoting public
organic waste into clean fuel. Moving health and sustainability programs,”
to green energy puts us one step clos- Eltigani added.
er to a cleaner, more environmental- Moving forward, Al Rawabi hopes its
ly friendly operation. Investing in this biogas facility will enable the company
project is not only great for the planet, to achieve a 30% clean energy con-
but also economical and makes sense sumption vis-à-vis total energy used
from a business perspective,” said HE in its operations.
Circle 18 on enquiry card
PROVACUNO LAUNCHES WHAT

WONDERFUL BEEF CAMPAIGN IN THE UAE

The new campaign to promote beef based on age of the animal and sold in plainers, video recipes, an exclusive
produced in the EU, “What Wonder- a variety of food-grade cuts. Beef pro- website with recipes and much more.
ful EU Beef!” has been launched in the duced in the EU is also hormone-free Speaking on the launch of the cam-
UAE. The campaign focuses on the su- and reared sustainably to promote food paign, José Ramón Godoy – Interna-
perior quality and taste of the meat to security within the European Union. Eu- tional Manager of PROVACUNO - said,
encourage buyers in the UAE to choose rope and Spain follow stringent check- “Beef produced in the EU and Spain is
beef produced in the European Union ing systems all along the production of exceptional quality and we hope that,
and Spain. process from farm to table. The cam- through this campaign we are able to
EU beef is known for its excellent paign seeks to highlight these features raise awareness in the country about
quality owing to the precise and strict of the beef to increase awareness about its benefits and particular features. The
European Production Model which out- the quality of the product in the Middle Middle East is home to a multi-cultur-
lines Animal Health and Feeding Regu- Eastern markets. al population that consumes beef in a
lations, Animal Welfare, Sustainability The campaign includes different in- variety of ways. We hope that with this
and Respect for the Environment, and itiatives to promote the European and campaign, they will choose our beef
Traceability and Food Safety measures. Spanish beef, such as a reverse trade over other options.”
The solely grain-fed beef is classified mission to Spain, animated video ex- Circle 19 on enquiry card
12 Vol. 37 No. 8