Page 9 - Vol.37-No.7

MAREL

SAUDI PROCESSOR IS PROUD OF

PREMIUM ENTAJ PRODUCTS

HIGHEST QUALITY IS hugely.” Albdulaziz Aldharrab adds,
KEY FOR ARASCO “The pandemic has caused our gov-
ernment to ask for more food security
“We’re one of the fastest growing DQG VHOI VXIÞFLHQF\ ,Q WKH ORQJ WHUP
chicken producers in Saudi Arabia, WKLV ZLOO EHQHÞW WKH LQGXVWU\ r
caring for the safety and quality of in the market,” says Naif Aladhyani. “In
our products,” says Abdulaziz Aldhar- line with that, Marel’s evisceration and Every liter counts
rab, President at Arasco Foods. Naif giblet harvesting machines are making
Aladhyani, Vice President Operations all the difference for Arasco. Product Abdulaziz Aldharrab concludes, “We
at Arasco, adds, “For Arasco the quality leaving the Nuova eviscerator is of a really focus on sustainability, CO2 emis-
of the product is key. We want to offer better quality when compared to other sions and water treatment. We’re even
only premium products, such as our suppliers. We see Marel as being the ahead of the regulations. We are in a
Entaj chicken.” top.” region where water is scarce, therefore
every liter counts. Our entire process,
‘Slaughterhouse palace’ ‘Bring us Entaj’ up to wastewater treatment, begun in
Arasco’s brand name Entaj is fa- 2004 with Marel, takes this fully into
When Arasco’s state-of-the-art plant
mous in KSA. “We know what Saudi DFFRXQW )DUPHUV XVH SXULÞHG ZDWHU
was completed in 2004, people called
consumers are looking for. They want from our processing plant to irrigate
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a relatively small whole chicken in a palm trees.“
ing the latest technology in a beautiful
bag without water in it but not dried *AACE, Arabian Agriculture Consult-
building, when compared to the exist-
out,” says Naif Aladhyani. “With the ing & Engineering, is Marel’s agent in
ing basic slaughterhouses. The plant
DownFlow Plus air chiller from Marel, Saudi Arabia.
started at 8,000 bph [133 bpm] and
we can adjust the precise settings of
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the fans and spray cabinets. We don’t About Arasco
to include air chilling. “At that time,
add water to the chicken just to give it
Stork and AACE* helped us achieve our Arasco was founded in 1983 and has
more weight. This results in a tender,
aim to become the best in the market; since become an umbrella company
juicy chicken, which is not dried out,
not just with equipment from live bird for many subsidiary companies. The
has no free water, while retaining most
handling to cut-up line but also with biggest one is Arasco Feeds, where
of its natural flavor. That’s why Saudi
essential support.” Arasco upgraded to LW DOO EHJDQ LQ ZLWK WKH ÞUVW IHHG
consumers like Entaj.”
12,000 bph [200 bpm] in 2012, installing mill in Al Kharj. In the 90’s it expanded
a complete secondary process includ- Up in the pandemic into many other branches. One of them
LQJ $0) EUHDVW FDS ÞOOHWLQJ $&0 FXW is logistics. Arasco owns a fleet of 550
up and Innova software, followed by a Arasco’s production consists of trucks, 150 railcars and 5 bulk vessel
SpeedBatcher, TargetBatcher and four 85% whole chicken, 10% cut-up and ships. Arasco Food started in 2000.
Custom Graders. 5% frozen. Only 8% of product goes This company includes hatcheries,
to food service customers; 92% is farms and the processing plant. Since
retail. Besides supermarkets, the re- 2004 Arasco Food is among the most
tail market includes many small mini VLJQLÞFDQW SRXOWU\ SURGXFHUV LQ WKH
markets, groceries and chicken shops KSA. Production volumes reach over
on every corner in the cities, selling 40 million birds annually. All products
mostly whole chicken. Arasco’s logis- are halal.
tics system is designed to supply them
www.marel.com/poultry
all. Naif Aladhyani talks about the con- www.arasco.com
sequences of Covid-19, “During the “Products are of a superior quality.
pandemic our business only went up. We see Marel as being the top.”
Saudi people stayed in their homes, but
Exponential growth they didn’t save on food, which meant Naif Aladhyani, Vice President
that our volumes and market increased Operations at Arasco
Now in 2020, Arasco has upgraded to
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in the region) to produce at this capaci-
ty. “We’ve experienced an exponential
growth in volumes over the last three
years. We’re not going to stop at 13,500
bph. We have big ambitions. We are
continuously upgrading our process-
ing plant, as we grow with the market.
That’s why we’ve always invested in
Stork and Marel equipment, such as
SmartWeigher and IRIS, to make sure
the quality of our products is the best
Circle 10 on enquiry card
Vol. 37 No. 7 7