Bridgestone strengthens agricultural route to market with Kirkby Tyres
Bridgestone has announced an enhanced route to market for its agricultural tyre range across the UK, after entering into a new strategic partnership with Kirkby Tyres.
Kirkby Tyres, the award-winning wholesaler, will stock and supply the full Bridgestone and Firestone agricultural product line-ups, ensuring faster deliveries and greater availability all year round. Operating from a 20-acre central site in Liverpool, with 500,000 sq ft of covered warehousing, Kirkby Tyres offers next-day, nationwide delivery with no minimum order requirement, helping dealers, farmers and contractors access products quickly and efficiently.
At the heart of the partnership is a shared focus on the people that matter most – farmers, dealers, and contractors – with Kirkby’s expertise, logistics capability and customer-first approach helping to ensure tyres are delivered where and when they are needed.
In 2025, Kirkby Tyres was voted No.1 Tyre Wholesaler in the UK by the National Tyre Distributors Association (NTDA), underlining its reputation for service excellence. With more than 60 years of experience in tyre and wheel distribution, the business brings deep sector knowledge and proven reliability to the partnership.
David Almazan, Head of UK Region & Commercial Business Unit Director at Bridgestone, said: “This partnership is about putting farmers, our dealer network and contractors first. By working closely with Kirkby Tyres, we can ensure a more efficient access to our Bridgestone Agriculture products, backed by genuine expertise. Kirkby Tyres understands the realities of modern agriculture, and together we are perfectly positioned to support customers with premium tyre products that deliver performance, durability and confidence.”
Kirkby Tyres will stock Bridgestone’s critically acclaimed VT-TRACTOR, VX-TRACTOR, the new to market VH-IND and VX-R TRACTOR ranges, alongside Firestone agricultural tyres. The VX-TRACTOR continues to stand out for its robust casing, extra-deep lugs and long wear life, while the VX-R TRACTOR is gaining traction for its wide tread width, consistency across mixed terrain and operator comfort. The VT-TRACTOR, with its very high flexion construction, allows lower pressures and larger footprints to help protect soil while improving efficiency and productivity.
Kirkby Tyres’ Commercial Director Michael Rosenthal said: “Partnering with Bridgestone allows us to offer customers access to a historic premium brand and a complete agricultural tyre portfolio. By combining Bridgestone’s high-performance Agriculture tyres with our distribution expertise, we can help farmers reduce downtime and keep machines working when it matters most.”