Mars has announced the launch of an ambitious sustainable dairy plan that will be backed by a $47m investment over three years \u2013 a significant financial backing that is part of the multinational\u2019s broader climate cash commitment, totaling $1 billion over the same period. <\/p>\n\n\n\n
The company\u2019s new climate-first approach to dairy sourcing, dubbed Moo\u2019ving Dairy Forward, will work to reduce the carbon footprint of dairy in line with its 2030 ambition to slash emissions by 50%*. <\/p>\n\n\n\n
The move signals another mile-marker in the CPG giant\u2019s recently published open-source roadmap to \u201cnet zero\u201d. Mars will work with a cohort of industry leaders to implement a host of meaningful on-farm interventions focused on critical areas such as enteric methane reduction, efficient manure management and sustainable feed production. <\/p>\n\n\n\n
As part of the Moo\u2019ving Dairy Forward Sustainable Dairy Plan, a new industry-leading collaboration with dairy cooperative FrieslandCampina, one of the world\u2019s largest dairy producers, is set to result in the establishment of the Mars-FrieslandCampina Sustainable Dairy Development Program \u2013 an unprecedented initiative that will dedicate a group of farms to Mars\u2019 dairy supply. To deliver more sustainable dairy, the program will serve as a platform where new practices and innovative technologies can be refined and scaled-up in a focused and accelerated environment, with an ultimate goal of broader adoption across the entire co-op. <\/p>\n\n\n\n
\u201cDoing our part to keep our planet healthy is an absolute non-negotiable for us at Mars,\u201d said Amanda Davies, chief R&D, procurement and sustainability officer, Mars Snacking. \u201cBut our vision for more sustainable dairy will only become a reality with the support and actions of farmers and our suppliers. Which is why, as part of our Moo\u2019ving Dairy Forward Sustainable Dairy Plan, we\u2019re putting millions of dollars directly back into the pockets of farmers through our contracts to help them make climate smart changes to the way they farm. Together, I know that we can forge a path that helps address climate change head on and contributes to reshaping our wider industry for a more sustainable future.\u201d <\/p>\n\n\n\n
Building on an ethos of investing in long-term innovation, Mars has launched three pilot \u201cnet zero\u201d dairy farms with the DMK Group in Germany. The sites will study and aim to implement new science and technology with an ambition to create a scalable and economically viable pathway to net zero dairy. The five-year project is a first-of-its-kind for the prominent food and pet care and services conglomerate. <\/p>\n\n\n\n
A founding member of the industry-wide Sustainable Dairy Partnership, Mars is also turning to the seven seas in the pursuit of burp busting technology. The company is partnering with Fonterra and Sea Forest to explore sourcing from their SEAFEED\u2122 seaweed food supplement trial. The trial seeks to demonstrate how SEAFEED\u2122 helps reduce the quantity of methane cows generate in digesting their food. Over 200,000 cows and 1,000 farms supply dairy for Mars\u2019 iconic billion-dollar confectionery brands like M&M’S\u00ae and SNICKERS\u00ae. Dairy is the second largest contributor to the carbon footprint of Mars\u2019 Snacking business and raw ingredients account for over 70% of the organization\u2019s total GHG emissions.<\/p>\n","protected":false},"excerpt":{"rendered":"
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