Hotraco Agri launches Fortica MAX: New poultry control system that automates up to 90%

Hotraco Agri, a global leader in farm automation, proudly introduces its most advanced all-in-one control system for poultry farm management to date: Fortica MAX. This controller sets a new industry benchmark by combining powerful hardware, intelligent software and full system integration. It helps poultry farmers reduce labor costs, improve consistency, and simplify the management of even the most complex farm setups.

Total control over all barn processes

Fortica MAX offers complete automation and monitoring of all critical barn processes, including climate control, ventilation, feeding, watering, lighting, animal weighing and egg flow management. The system is compatible with every poultry housing type, including broilers, layers, breeders and pullets, across floor housing, cage-free, aviary, or free-range systems.

At the heart of Fortica MAX is its next-generation 12-inch intuitive touchscreen, giving farmers clear, real-time insights with an easy-to-use, fully customizable interface. Its advanced processor ensures smooth, fast, and reliable system performance, even in complex farm environments.

Automating up to 90% of daily tasks

With Fortica MAX, up to 90% of daily manual tasks can be automated, significantly reducing labor, minimizing human error, and increasing overall farm consistency. From climate adjustments to feeding schedules and egg flow coordination, Fortica MAX allows poultry farm managers to focus on strategic decisions while ensuring stable living conditions for their animals.

Real-time farm insights with iHotraco Farm Manager Fortica MAX fully integrates with iHotraco Farm Manager, offering farmers 24/7 access to live performance data across their entire operation. The system provides real-time monitoring, advanced data analysis and benchmarking between barns or against genetic standards, enabling farmers to