Page 9 - Vol.38-No.1

AVIAGEN

AVIAGEN SECURES CONTINUOUS LOCAL SUPPLY

THROUGH A JOINT VENTURE IN CENTRAL AFRICA WITH

THE CREATION OF “ROSS CENTRAL AFRICA LIMITED”

local language, but most importantly,
we can continue to feed the world and
provide a sustainable source of pro-
tein,” commented Tom Exley, President,
Turkey, Middle East and Africa (TMEA).
Jack Searle, Managing Director of
CBH Africa Operations expressed his
excitement for this new venture, “We
have been working with Aviagen for
over 25 years and we already have a
successful history in developing Ross
PS markets in Africa. This is an excit-
ing opportunity and I look forward to
working alongside Aviagen to further
develop the poultry market in the re-
gion together.”

Circle 8 on enquiry card
Aviagen®, along with its regional dis- nomic improvements are driving the
ADVERTISERS’
tributor, Ross Breeders Zambia, which demand for chicken meat. It is impor- ADVERTISERS’
is a part of the Country Bird Holding tant for Aviagen to supply and service
INDEX
Group, is continuing to invest in the its customers from a local production INDEX
African region to enhance its develop- base and be able to provide a secure
ing supply chain and its ‘global reach, food supply. Aviagen ..........................................
local touch’ strategy with the creation
of “Ross Central Africa Limited” based Expanding global ...................Inside Cover (English)
in Zambia, Sub-Saharan Africa. footprint and enhancing AWA Ad. ...................................... 3
The newly created company, Ross customer service with
Central Africa Ltd is a joint venture Digital House Capiri ................... 2
between Aviagen and Ross® Breeders local production hub
Zambia. This expansion allows Avia- Aviagen is continuously investing in Saudi Agriculture ..........................
gen to improve security of supply, and R&D and technology to ensure it contin- .....................Inside Cover (Arabic)
to enhance its service and support to ues to deliver outstanding performance
customers on this continent. in the future. All Aviagen brands are Middle East Poultry .................... 5
Ross Breeders Zambia (RBZ) is al- performing exceptionally well at both
ready well established in the region Broiler and PS level. The branded PS
and well-known as Aviagen’s Ross and Broiler Clubs are welcoming more
ADVERTISE IN
distributor, developing the Ross brand and more companies from the Sub Saha- ADVER TISE IN
and sales for over 25 years. In order to ra region which shows that outstanding
THE ARAB WORLD
further develop this supply base, both results are achievable in all regions of THE ARAB WORLD
companies will invest together to fur- the world. AGRIBUSINESS
AGRIBUSINESS
ther increase the production capacity “The continent of Africa is very dy-
MAGAZINE AND
and supply the high Parent Stock (PS) namic, diverse and is continuously MAGAZINE AND
demand for the Ross® 308 breed in growing. Aviagen is the world’s lead-
PROMOTE YOUR
the region. ing poultry breeding company and PROMOTE YOUR
Ross Breeders Zambia shares the with this joint venture in Zambia, we
PRODUCTS
same mindset as Aviagen in ensuring are expanding our presence and our PRODUCTS
the continent of Africa is provided with footprint in this region. The population
a sustainable source of protein for the of Africa is increasing each year and
foreseeable future, and also to provide this regional hub means we can provide
a number of employment opportunities more local employment opportunities
for the local population. for people who understand the local
business requirements and speak the
Population growth and macroeco-
Vol. 38 No. 1 7