{"id":896,"date":"2020-07-07T11:42:01","date_gmt":"2020-07-07T11:42:01","guid":{"rendered":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/?p=896"},"modified":"2020-07-07T11:42:04","modified_gmt":"2020-07-07T11:42:04","slug":"brazilian-millennials-high-level-food-consciousness","status":"publish","type":"post","link":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/food-processing-4\/brazilian-millennials-high-level-food-consciousness\/","title":{"rendered":"Brazilian Millennials: High-level food consciousness"},"content":{"rendered":"\n

In January, Delacon commissioned already its fourth consumer survey. \u201cAfter the United States and Thailand, we took a look at Brazil for the first time \u2013 and we are amazed about the results,\u201d says Markus Del, CEO Delacon. \u201cThe survey shows that Brazilian millennials are very food-conscious \u2013 much more than their US or Thai counterparts. In Brazil, 85 percent of millennials care very much about the quality and source of their food.\u201d<\/p>\n\n\n\n

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Markus Del believes that \u201cThe positive image of phytogenics as natural ingredients for sustainable production resonates very well with the Brazilian millennial consumer. Animal protein producers who rely on phytogenics can use it as differentiating argument in their communications to the consumer.\u201d<\/p>\n\n\n\n

Three key findings animal protein producers should be aware of:<\/p>\n\n\n\n

1) Brazilian millennials care very much about the quality and source of their food (85 percent).<\/p>\n\n\n\n

Nearly two-thirds of the Brazilian millennials say, \u201cMy body is a temple, I am very careful about what goes in it\u201d. About half of the millennials in Brazil state, \u201cI eat fresh food as much as possible, and stay away from processed food\u201d.<\/p>\n\n\n\n

2) More than half of Brazilian millennials look very closely at the label when buying chicken.<\/p>\n\n\n\n

Almost 4 out of 5 millennials look \u201cvery closely\u201d or \u201csomewhat closely\u201d at the label when they buy chicken. Almost all of the ones that look closely at labels, care very much about the quality and source of their food. They want to make considered choices that go with their food beliefs. If it fits in with their beliefs, 4 out of 10 would \u201cgladly pay more for food\u201d.<\/p>\n\n\n\n

3) Animal welfare and sustainable practices are most important to Brazilian millennials.<\/p>\n\n\n\n

When selecting a specific brand of eggs, meat, or poultry, for 8 in 10 millennials the following is important: \u201cgood animal welfare practices\u201d, \u201craised in a sustainable way\u201d, \u201craised in ways that reduce environmental impact\u201d, \u201craised with no antibiotics ever\u201d.<\/p>\n\n\n\n

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\u201cI am delighted that we are supported by valid data that shows what millennials think about how their food is produced, what they really care about, and what their beliefs are, says Roberto Montanhini Neto, Regional Technical Manager Latin America at Delacon. \u201cWe were aware that we have a high-level food consciousness in Brazil, but it was surprising how high these numbers are. This clearly shows the direction for feed and food production in Brazil\u201d.<\/p>\n\n\n\n

About the study methodology<\/p>\n\n\n\n

This survey was conducted online within Brazil by Millennium Research on behalf of Delacon in January 2020 among a representative sample of 507 millennial grocery shoppers ages 29-38. To avoid survey bias, all label testing was conducted prior to exposing the definition: \u201cPhytogenic feed additives are natural ingredients, many as common as those found on a kitchen spice rack, fed to chickens, pigs, and other animals. Not only do these ingredients offer proven safety to animals and people, but they also naturally promote animal wellness and environmental sustainability.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In January, Delacon commissioned already its fourth consumer survey. \u201cAfter the United States and Thailand, we took a look at<\/p>\n","protected":false},"author":1,"featured_media":898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"_links":{"self":[{"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/posts\/896"}],"collection":[{"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":1,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":900,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/posts\/896\/revisions\/900"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/media\/898"}],"wp:attachment":[{"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fanarpublishing.net\/arabworldagribusiness\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}